Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry.

Continue reading "Alzheimer’s Research UK with Stephen Fry #SantaForgot" »

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…

Continue reading "Ben & Jerry’s heals divisions with ‘One Sweet World’" »

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.

Red Bull - Smart Payphones from LDC on Vimeo.

Continue reading "Red Bull creates 'smart payphones' in Brazil" »

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

Continue reading "Dove's gets men's hearts thumping with ‘real beauty’ test" »

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.

Continue reading "Video case study: Samsung marks South Sudan's first Olympics with “Chant”" »

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

Continue reading "Video case study: Coke pits Hulk against Ant Man in Super Bowl smash" »

In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.

Continue reading "Video case study: Pokemon gets 25m views with first Super Bowl ad" »

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

Continue reading "YouTube case study: Nike gets emotional to celebrate historic Cubs win" »

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

Continue reading " Video case study: Dove's gets men's hearts thumping with ‘real beauty’ test" »

The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.

Continue reading "Video case study: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’" »

To build love among an audience that had shifted interests and media behaviours, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.

Continue reading "YouTube case study: Wendy’s "click your own adventure" BBQ boosts purchase intent " »

Charity Addicte Aide ran a clever Instagram ad campaign this summer, which aimed to raise awareness about alcoholism among young people by creating a fake profile with a troubling secret. This case study looks at how the French organisation made smart use of social media to push a powerful message.

Continue reading "Fake Instagram profile highlights unseen dangers of drink addiction" »

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

Continue reading "Tumblr case study: Boots body confidence campaign increases brand perception" »

This smart online video campaign for P&G’s Secret Deodorant connects 'stress sweat' to generational struggles by addressing the gender pay gap.

Continue reading "Secret “stress test” video tackles gender wage gap" »

This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans. The multiple awarded Dad-Do campaign has a great message and is likeable and very well executed, getting 7 million YouTube views.

Continue reading "Pantene‘ Dad Do’ challenges NFL players style to daughters' hair" »

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.

Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.

Continue reading "Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign" »

World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.

Continue reading "World Zombie Day goes viral with Snapchat geo-filters " »

Emirates NBD bank made smart use of gamification to promote its savings accounts, by rewarding customer that kept fit with better interest rates via a mobile app.

Continue reading "Gamification case study: Emirates bank rewards exercise with better savings via fitness app" »

Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.

Continue reading "AN commerce brand converts makeup fans on Instagram" »

Click Consult formulated a search strategy that would help to deliver commercial results across key product areas for LloydsPharmacy Online Doctor, leading to a 144% increase in organic sessions and a 77.59% increase in organic revenue.

Continue reading "SEO case study: Lloyds Pharmacy Online Doctor boosts organic search" »

Fashion shopping aggregator Stylight used a new feature on the Shazam app to stage a takeover of a fashion magazine, turning a print medium into a digital shopping experience. This case study looks at how the campaign let the brand to demonstrate its offerings, creating hundreds of direct sales opportunities, and reached thousands of fashion lovers in Germany.

Continue reading "Mobile marketing case study: Stylight works with Shazam for "fashion mag hijack"" »

An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.

Continue reading "Facebook “boosted posts” drives ad awareness for Conimex Wok Paste" »

Men’s grooming range Axe increased brand awareness with its empowering message of individuality and a cinematic video campaign for the small screen.

Continue reading "Facebook case study: Axe Poland lowers cost per reach by 73%" »

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

Continue reading "Indian delivery service boosts app installs with Instagram" »

Using Google's enhanced campaigns, Miller's Bakery in New Jersey was able to manage bids across devices, locations, and times of day. This more targeted approach led to a significant increase in both online and store traffic, with in-store sales growing by as much as 100% during peak hours. The best part? It's advertising budget didn't budge.

Continue reading "Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns”" »