Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association.

Continue reading "Kitkat boosts local audience in India with Instagram campaign" »

To promote the innovative new Colgate Optic White Express White toothpaste, Colgate-Palmolive put YouTube at the core of its integrated media and creative campaigns. By overhauling its marketing strategy and investing more heavily in digital, Colgate scored big and "will never look back."

Continue reading "Video case study: Colgate boosts brand interest 1116% with YouTube push" »

Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonald's is the least trusted, according to new research.

Continue reading "Samsung “most trustworthy Olympics sponsor brand”- survey" »

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

Continue reading "Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad " »

Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.

Continue reading "Case study: Coverfox.com targets forgetful drivers with interactive campaign " »

In 2014, Patrón and digital shop Firstborn began working on a virtual reality experience that would bring viewers into the brand’s Tequila distillery in Jalisco, Mexico — from the point of view of a curious bee. This case study looks at how the beverage brand gambled on virtual reality and won.

Continue reading "VR case study: Patron tells tequila story from field to glass" »

Soft cheese supplier Boursin created a virtual reality experience that takes you on a journey through a fridge full of delightful treats.

Continue reading "VR case study: Boursin takes consumers on brand journey (inside a fridge)" »

Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.

Continue reading "Nescafe reaches 12m in Egypt with Facebook video" »

Jack Daniel's has redesigned their global website JackDaniels.com, celebrating the legacy of storytelling.

Continue reading "Jack Daniels redesigns website " »

In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."

Continue reading "Instagram case study: The Ikea shelves that Instagram shifted" »

The Electoral Commission partnered with Squiz, the digital transformation business, to develop its EU Referendum microsite, which was created to provide an online information hub for voters in the lead up to the referendum.

Continue reading "Data case study: ‘About My Vote’ site drives digital engagement for Electoral Commission" »

This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…

Continue reading "Charity case study: “World’s biggest asshole” promotes organ donation" »

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

Continue reading "Facebook Live case study: Smirnoff turns selfies into bespoke cocktails" »

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.

Continue reading "Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate" »

Volvo's FMX truck is the toughest they've ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.

Continue reading "Video marketing case study: Volvo tests tough truck by putting a child at the wheel" »

Verizon managed to build a working cell phone within the boundaries of the game. This case study looks at how the mobile network operator generated six million views with no paid media.

Continue reading "Gaming case study: Verizon takes mobile network to Minecraft" »

Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Here are five of the best recent Twitter campaigns to help provide inspiration.

Continue reading "Five great brand campaigns on Twitter" »

Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, we look at seven of the best uses of branded chatbots.

Continue reading "How brands are testing chat bots (and what consumers think)" »

Ahead of the 2015 “MTV Video Music Awards”, MTV called upon all its own fans to create billboard ads to promote the show- with a little help from a green screen Miley Cyrus.

Continue reading "Social media case study: MTV ‘green screens’ gets fans to complete its VMA ads " »

Iceland made smart use of Facebook ads to reposition the UK frozen food retailer in a cost effective way. The use of video ads and retargeted follow ups was 2.5 times more cost effective than TV for reach.

Continue reading "Facebook case study: Iceland repositions brand with smart retargetting" »

In less than a month, a candle firm managed to boost its search ads return on investment by a whopping 1002% on Bing Ads through smart keyword marketing. This case study looks at the secret to Diamond Candles' success.

Continue reading "Search case study: Candle retailer gets 1002% ROI with Bing Ads" »

Coca-Cola has created popular YouTube channels in Europe, working with popular YouTube vloggers to take its CokeTV channel to the UK, Germany, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.

Continue reading "Coca-Cola targets millennials with CokeTV YouTube channel" »

Pokemon Go! hasn't revealed official sponsorship formats yet, but that hasn't stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze...

Continue reading "Pokemon Go: Five examples of brands catching augmented reality craze " »

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site. This case study looks at the social media fail...

Continue reading "McDonald’s fail: Name your own burger site attracts tasteless creations" »

In another fun take on the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.

Snickers - Twitch from Sei Rey Ho on Vimeo.

Continue reading "Snickers gets YouTubers to post terrible videos when hungry" »