Digital marketing industry case study library

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There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

Continue reading "Viral video marketing case studies: the 25 best virals of 2015" »

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

Continue reading "Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof" »

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign.

Continue reading "Case study: Sainsbury wakes up Mog the Cat for Christmas Calamity" »

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.

Continue reading "Video case study: Heart-wrenching Met Life ad shows sacrifices parents make" »

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, proved a massive hit on the internet, getting 15 million views.

Continue reading "Viral marketing case study: Game of Thrones- The Musical gets 15m views" »

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.

Continue reading "Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)" »

In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.

Continue reading "Case study: Android ‘Friends Furever’ becomes most shared viral ever" »

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

Continue reading "Content marketing case study: Viral prank surprises shoppers by showing their 'Disney side'" »

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

Continue reading "Viral case study: Purina gets puppy love with Buzzfeed powered campaign" »

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.

Continue reading "Top Christmas ads of 2015: Aldi beats John Lewis" »

Target developed an app with a 3D animated game-like experience letting kids build wish lists and send them to Santa. This case study looks at how the US retail giant generated nearly 75,000 downloads.

Continue reading "Mobile gaming case study: Target becomes Santa’s helper with ‘Holiday Wish’ app " »

Canon Australia and Leo Burnett Sydney were awarded a bronze at Cannes Lions 2015 with an innovative, fully integrated campaign that reminded people of photography’s unique ability to affect social change with a single image; no small challenge in an image-saturated world of smart phones and social media. This integrated campaign was all about “putting power back into the picture”.

Continue reading "Cannes Lions case Study: How Canon convinced people to choose a camera over a smartphone" »

For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.

Tweet ‘Marble’ + #CadburyCraveyard & you could unwrap one of 100 resurrected bars! T&Cs https://t.co/DWLQoghFiY pic.twitter.com/ojlIzcfMOS

— Cadbury Ireland (@CadburyIreland) October 29, 2015

Continue reading "Social influencer case study: #CadburyCraveyard brings old bars back from the dead " »

Staff at Australian airline Qantas kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final. This case study looks at how the friendly wager resulted in a victory for both sides on Twitter.

Continue reading "Social media case study: Qantas crew wears All Blacks rugby kit after losing Twitter bet" »

Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible.

Continue reading "Search case study: How SEO generated a 198% increase in traffic and 41% increase in revenue for Feel Unique" »

FRHI Hotels & Resorts are one of the world’s most luxurious hotel groups; including three leading brands: Fairmont, Swissôtel and Raffles. The group worked with SEO agency Builtvisible to increase coverage and hotel bookings via organic search.

Continue reading "Content marketing case study: How FRHI hotels increased their advertising value by optimising content" »

Restaurant chain KFC made its Flying Bucket stunt go viral with Facebook video ads, reaching millions of people throughout the United Arab Emirates in just one week at a cost per view 5X below benchmark.

Continue reading "Facebook FMCG case study: Flying KFC bucket takes off on Facebook" »

The Telegraph worked with Google’s Doubleclick to simplify its automated ad trading systems. This case study looks at how the UK newspaper got a 126% year-on-year increase in ad revenue through programmatic ads on its website.

Continue reading "Programmatic case study: Telegraph partners DoubleClick to boost ad revenues 126%" »

To mark Chinese New year in 2015, Pepsi started a ‘Bring Happiness Home program’ calling on youngsters to spend more time thinking about their families through self-made videos. The campaign was so successful it generated more than 1.2 billion views during the festive season.

Continue reading "Social mobile case study: Pepsi unites families for Chinese New Year" »

Digital ad campaigns which rely on cookies for ad targeting can often produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used Facebook’s Atlas tool for people based marketing to improve ad targeting.

Continue reading "Digital marketing case study: How MAC cosmetics identified wasted impressions and increased conversions with Facebook’s Atlas tool" »

Snapchat only launched four years ago but in that short time it has become one of the key social platforms marketers want to use in order to reach their audience.

Continue reading "Social media marketing: Snapchat has become the hottest platform in social media marketing" »

For car manufacturers, one of the most popular sales tools is the “design your own car” utility, which is typically found on the brand’s website. For the launch of the new Mercedes-Benz GLA, Mercedes wanted to target high income millennials who live on social media so decided to bring the “design your own car” utility to them via Instagram.

Continue reading "Social media case study: Mercedes takes its “design a car” utility to millennials on Instagram" »

When Colgate India discovered that 47% of the total population in India had never visited a dentist, they decided to launch a nationwide oral health awareness campaign - Oral Health Month. The programme offered free in-clinic dental check-ups, and to boost awareness Colgate launched the “Spreading a million smiles with a mobile” campaign.

Continue reading "Mobile marketing case study: How Colgate spread a million smiles with its mobile campaign " »

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.

Continue reading "Content marketing case study: How Barbie targeted millennial parents with new digital ad" »

For its “Who Does More?” campaign, deodorant maker Rexona spread its tag line across multiple channels to encourage its target audience to be more active. The brand developed a second-screen experience for Turkish Survivor fans, letting users follow and compete with the contestants’ performance data, getting a turnover growth of 20% in the process.

Continue reading "Second screen case study: Deodorant app pits Survivor stars against viewers" »