Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Toy company Lego used Canvas ads in Instagram Stories to increase awareness and sales of its newest playset.

Continue reading "Mobile case study: Lego tells Instagram story about new playset" »

Iced tea giant Nestea ran a variety of Instagram ads to successfully introduce its new iced tea drinks, achieving a 5-point lift in purchase intent overall.

Continue reading "Instagram case study: Nestea boost purchase intent with video ads" »

“Being true to your choices is what makes you an icon”. Oscar Schmidt is a retired Brazilian basketball legend who mostly played in his country and in Europe between the 80s-90s. The all-time leading scorer in the history of basketball was naturally drafted to play in the NBA in 1984 but due to an old ruling which prohibited playing for the NBA and any other team, he rejected the offer so he would be allowed to play for his national team. He chose the “hard way” to become a famous player so in 2016, Budweiser who sponsors the NBA in Brazil partnered with ESPN to give Oscar a remarkable tribute and the challenge he always deserved at a time where Brazil got suspended from international competitions by the FIBA.

Continue reading "Budweiser revives a Brazilian basketball legend to share its core values " »

In November 2016, IKEA launched the “Retail Therapy” ad campaign created by the Swedish advertising agency Åkestam Holst, which renamed Ikea products after commonly searched relationship problems in Sweden. This case study looks at how search can drive product discovery by incorporating an SEO perspective into product naming – while bringing a smile on people’s faces.

IKEA RETAIL THERAPY from Ourwork on Vimeo.

Continue reading "IKEA Retail Therapy case study: How IKEA creatively used search to get products seen where they wouldn’t normally be seen" »

Danish supermarket Bilka used Facebook’s store visits ad objective to encourage people to shop at its multiple stores, helping to drive 45,000 store visits.

Continue reading "Bilka boosts in-store sales with Facebook ads" »

Danish jewellery company Pandora used Facebook’s automatic placement options to create a Christmas video ad series that lifted online sales by over 60%.

Continue reading "Christmas case study: Pandora builds brand awareness with Facebook’s in-stream video ads" »

Fridge Raiders teamed up with gaming influencers (who had a combined follower reach of 20 million) to interrupt the space where teens were spending all their time after school while snacking – playing computer games.

Continue reading "Matteson’s Fridge Raider gets kids coding with Snacker Hacker" »

Beauty brand Neutrogena used shopping basket data to identify competitor products loyal customers were already buying that were within their own range.

Continue reading "Neutrogena uses consumer data to create relevant product pairings to drive in-store sales" »

Hardware retailer Lowe’s had a new generation of home owners to market to, the digitally savvy millennial generation. This group didn’t grow up wielding hammers or fixing shower curtains; they are typically less experienced with home maintenance compared to the generations before them; and this has created a knowledge gap - just as this demographic moves into home ownership. Lowe’s is tackling the problem by training millennials on social media; giving them the confidence to take on home improvement projects.

Continue reading "Case study: Hardware retailer Lowe’s used Snapchat to reach a new audience" »

This case study from Argos and Bazaarvoice, covers how the UK retailer ensured its website is a ‘one-stop shop’ for customers, including product descriptions and images, reviews, real-life images and Q&As of the products among others, and how it utilises product sampling prior to bringing new products to market.

Continue reading "How consumer-generated content powered Argos business growth" »

Sportswear brand Under Armour had 16,000 items are advertised on Google Shopping and invested in campaign optimisation to increase visibility and improve insights into its ecommerce operations.

Continue reading "Ecommerce case study: Under Armour revamps shopping with Google insights" »

Now That’s What I Call Music! turned to Snapchat when it looked to promote its 61st edition of the iconic Now! series.

Continue reading "Now 61 reaches 3m people with Snap Ads ‘deep links’ " »

Clean & Clear used Snapchat filters across US schools to create a positive message for teens to use its products. This case study looks at how the skincare brand achieved 7% lift in brand favourability with a smart social media campaign.

Continue reading "How Clean & Clear got 40 million views with Snap Ads" »

Candy Crush-owner King tested a new advertising platform with Double Click to boost in-app ads. This case study looks at how FMCG giant Nestle created a ‘value exchange’ within mobile games to get player’s attention.

Continue reading "App marketing case study: Nestlé gets 3% click-through on King games" »

For its 2017 collaboration with Spanish clothing brand El Ganso, the eyewear brand Hawkers tested the collection ad format against photo ads, and found that the collection format boosted engagement by 86% and return on ad spend by 51%.

Continue reading "Eyewear brand boosts engagement with Facebook ‘collections’ format" »

Online fruit seller Portakalbahcem.com s used the carousel ad format and the Facebook pixel to retarget customers and drive sales of fresh citrus fruits from its family garden—resulting in a 35% increase in turnover from the same month the previous year.

Continue reading "Portakalbahcem drives fruit sales with Facebook pixel and carousel ads" »

Popular chocolate brand Milka used targeted video ads for a Czech Republic Mother’s Day campaign that increased ad recall by 7 points.

Continue reading "Facebook case study: Milka builds brand awareness with targeted Mother’s Day video ads" »

Record company Kontor used analogue and digital experience to achieve 71% activation with smart use of QR codes.

Continue reading "Mobile case study: Kontor Records creates ‘Office Turntable’" »

Chick fil-A has a transactional mobile app, but users were confused about the payment options due to the app’s layout. This case study looks at how the US fast food giant leveraged Taplytics to enable mobile commerce and reduce customer payment option complaints.

Continue reading "Analytics case study: Chick fil-A visual A/B testing boosts mobile payments" »

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

Continue reading "Instagram case study: UBI Banca wins over millennials " »

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

Continue reading "Instagram case study: SK-II tests newsfeed ads for optimal ROI" »

Beauty brand Le Petit Marseillais recently launched its new range of shower gels, Les P’tits Bonheurs. With the product’s ability to appeal to the senses, Johnson & Johnson France invested heavily in immersive video content to support the launch and create awareness. This case study looks at how a smart search and YouTube campaign saw a 21% improvement in cost per unique user.

Continue reading "Search case study: How Johnson & Johnson cut cost per unique user by 21%" »

KLM added Messenger as a new entry point for customers to ask questions and receive flight information, including boarding passes. The case study looks at how the adoption of AI chatbots helped the airline giant achieve a 40% increase in customer interactions.

Continue reading "Chatbot case study: KLM boosts customer interactions 40% with Facebook messenger" »

Vodafone worked with Bing to help the telecoms brand drive innovation, improve their search strategy and increase customer acquisition. This case study looks at how the mobile network got 20% increase in its click-through rate and saw a 27% reduction in its cost per click year on year.

Continue reading "Paid search remarketing case study: Vodafone and Microsoft " »

To celebrate All Hallows’ Eve, Adobe hosted a little murder mystery challenge for Photoshop users on its Photoshop Facebook page. This case study looks at how the campaign resulted in over 4.8 million impressions and 22k Photoshop downloads of the game.

Adobe Photoshop: Murder Mystery Case Study (full edit) from Edelman West on Vimeo.

Continue reading "Adobe creates Photoshop Halloween murder mystery" »