Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

A campaign to test out Facebook Ads brought more people into the bed and mattress chain’s stores, and laid a solid foundation for its advertising strategy.

Continue reading "Facebook case study: Bed firm uses ‘lookalike audiences’ to tempt customers in store" »

German watch Slow brand used Twitter Ads to raise awareness and engage potential customers. This case study looks at how they used smart targeting on the social network to get two times the conversion rate of other channels.

TGIF! Have a great weekend and beee slooooow! #TGIF #weekend #theslowwatch #watches pic.twitter.com/hyHAzWTged

— slow Jo (@theslowwatch) June 19, 2015

Continue reading "Twitter case study: Watchmaker goes real-time to promote ‘slow living’" »

Recruitment is a competitive sector, so how can one agency stand out from the crowd online? This case study looks at how Property Personnel achieved a significant (375%) increase in conversions for its new website working with Vertical Leap.

Continue reading "Content marketing case study: Recruitment agency revamps website to boost conversions by 375%" »

The Co-operative Electrical partnered with eBay to run an advertising campaign to coincide with the final of the show of The Great British Bake Off. This case study looks at how the retailer saw its click through rate leap 67% for the hour during the show and by 133% for the hour immediately after the show ended.

Continue reading "Second screen case study: Co-operative Electrical links live TV to eBay ads " »

OPSM combined traditional and digital media, producing an engaging printed book and app ‘Penny the Pirate’ to highlight vision problems in children. This case study looks at how the Australian optical chain boosted sales 22% by making eye tests fun.

Continue reading "App case study: Penny the Pirate makes kids’ eye tests fun" »

In November 2015 Sprite Brazil put Snapchat codes on all its cans, resulting in a surge of activity on the social messaging platform with more than 2 million views in a few days. The Snapchat codes on the cans act like QR codes and led consumers directly to accounts on the messaging app.

Continue reading "Social media marketing: How Sprite got 2 million Snapchat views " »

Back in October 2015, KFC used mobile location technology to tempt consumers into its restaurants and away from competitors in a campaign to promote its new burrito food range.

Continue reading "Mobile case study: KFC location tech tempts consumers away from its competitors" »

HouseTrip used a smart email camapign to to drive incremental bookings by engaging with potential holidaymakers through tailored emails. This case study looks at how the holiday rental marketplace boosted open rates by a factor of three.

Continue reading "Email case study: HouseTrip triples open rates with contextualised targetting" »

German online fashion retailer Atelier Goldner Schnitt set out to prove that social media is not just for millennials with a successful ad campaign to reach women over 60.

Continue reading "Not just for millennials: German retailer targets older consumers on Facebook " »

An innovatively designed portable coffee mug gained a worldwide audience through a series of campaigns aimed at urban, design-conscious coffee lovers.

Continue reading "Social shopping case study: How the Goat Mug got 50% of its sales via Facebook " »

Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.

Continue reading "Search case study: How Frooition cut marketing costs 65% via smart SEM" »

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.

Continue reading "Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’" »

Iconic kids’ toy brand Lego created a highly engaging awareness campaign with Facebook video that re-established its value in developing children’s imaginations.

Lego - What's the Story of a Kronkiwongi from Gramercy Park Studios on Vimeo.

Continue reading "Facebook case study: Lego videos build brand awareness among mums" »

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

Continue reading "Super Bowl case study: How 12 big ads performed on social media" »

Using a Facebook direct response campaign to help relaunch its popular jam range, the Middle Eastern food company exceeded its reach targets 5 times over.

Continue reading "Halwani Bros direct response campaign gets 5x more reach than expected" »

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a massive 400%.

Continue reading "Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing" »

Twitter's short form video sharing platform Vine celebrated its third birthday this week.

Continue reading "Top 10 branded Vines of 2015" »

A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.

Microsoft Surface (Wrongly) Blamed for Failure During NFL Playoff Game - https://t.co/tnFmCSEPQh pic.twitter.com/e8xLJC1E6O

— Paul Thurrott (@thurrott) January 25, 2016

Continue reading "TV fail: Microsoft Surface tablets go offline during live NFL playoff" »

Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.

Continue reading "Politics case study: How smart social targeting helped Conservatives win the UK election" »

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

Continue reading "Marketing personalisation case study: Toyota USA makes 100,000 versions of same Facebook ad " »

Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.

@gbkburgers Loved GBK but apparently we're not welcome #vegetarian #vegan #resistanceisfutile #ieatgrasswiththem pic.twitter.com/jRY7cdyhtz

— EleanorRudd (@EleanorRudd) January 16, 2016

Continue reading "Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash" »

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

Continue reading "Periscope puddle: How brands waded in to a social media spectacle" »

When Knorr wanted to reach Polish consumers at scale to drive sampling and sales, it turned to Facebook and achieved stunning results.

Continue reading "Facebook case study: Knorr boosts social sampling in Poland" »

Innocent drinks brand used Facebook video to launch its new coconut water, leading to refreshing uplifts in recall, familiarity and purchase intent.

Continue reading "Innocent makes a splash with Facebook video" »

The popular confectionery brand used Facebook video and carousel ads to create an emotional bond with chocolate lovers, with mouth-watering results.

Continue reading "Milka Poland offers 'last square' on Facebook" »