Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Leveraging the popularity of the Harley Quinn costume during 2016, Simple showed tweeters how easy it is to remove all the Halloween makeup with their product.

Continue reading "Twitter case study: Simple Skincare promotes makeup removal on Halloween night" »

For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt.

Continue reading "Viral marketing case study: Pepsi Max creates monster mirror stunt" »

In September 2017, Amazon mistakenly sent out some very confusing emails, telling a large number of customers that someone had bought an item off their baby registry. This case study looks at how even the largest digital giants can make glaring customer data errors.

Continue reading "Email fail: Amazon mistakenly sends baby registry emails" »

Whiskas wanted to expand its influence to the kitten category, so its agency partners produced a one-of-a-kind YouTube series, with data informing every step of development. The campaign drove 39m total views and a 47% lift in ad recall for Whiskas.

Continue reading "Whiskas creates Kitten Kollege on YouTube" »

Despite being a multi-channel retailer, Bensons for Beds historically only measured the effects of online marketing on online sales. With no way of assessing the impact of digital activities on in-store sales, it wasn’t possible to accurately calculate the return on digital ad spend and to subsequently optimise marketing budget.

Continue reading "Bensons for Beds works out digital’s impact on in-store sales" »

French home improvement retailer Castorama came up with a fabulous idea for kids' bedrooms: interactive wallpaper that you can scan to find a bedtime story.

Continue reading "Castorama's 'Magic Wallpaper' creates interactive bedtime story" »

In the summer of 2016, Legoland launched a location-based GPS adventure for kids to keep the whole car happy on road trips to the theme park in Florida.

Quest to LEGOLAND: Case Study "Storytelling" from EVERETT CHING on Vimeo.

Continue reading "Mobile case study: Quest to Legoland turns car journey into adventure for kids" »

Direct Line positioned itself as an insurance firm that went beyond the norm with a fleet of drones that could light the way for drivers on dangerous unlit roads at night.

Continue reading "Direct Line ‘Fleetlights’ creates brand love with drones" »

Nike created a high-tech running track over a city block in Manila, Philippines, during the 2016 Olympic Games, where runners could engage in a virtual race against avatars of themselves.

NIKE “Unlimited Stadium” from PrettyGreen on Vimeo.

Continue reading "Nike creates “Unlimited Stadium” above Manila" »

A women’s charity in Peru took a novel approach to highlight the dangers of domestic abuse, recruiting one of the country’s biggest music stars to record a song written by a murderer before for killed his partner.

Continue reading "Charity case study: “Love Story written by a murderer” tackles domestic violence" »

No two Cheetos snacks are alike, Pepsico decided to turn its cheesy snack into a piece of art. This case study looks at how the FMCG giant user user generated content and social media in a fun and engaging way to boost brand engagement.

Cheetos Museum from Kristin Graham on Vimeo.

Continue reading "User generated marketing: Cheetos Museum" »

Ministry of Sound revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.

Continue reading "Ministry of Sound revamps website to reflect multimedia transformation" »

Men’s footwear brand, Boxfresh worked with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.

Continue reading "Programmatic case study: How footwear brand BoxFresh smashed Google benchmarks" »

The Italian Ministry of Health made smart use of Facebook chatbots to help improve the quality of life of Alzheimer's patients… but chatting to themselves.

Continue reading "Chatbot case study: Alzheimer's sufferers remember, by chatting to themselves" »

In 2016, pencil brand Faber launched an app using augmented reality, as part of their sustainability project. This case study looks at how the app became the most downloaded educational app at AppStore Brasil.

The Never-Ending Forest APP from Pablo Manzotti on Vimeo.

Continue reading "Augmented reality case study: Faber-Castell app takes viewers to “Never Ending Forest”" »

Cheapflights launched an image-based search function, Drag, Drop and Go for people wanting to find flights for worldwide events. This case study looks at how the travel site got a 95% clickthrough rate to the site with a quirky interactive banner search campaign

Continue reading "Display ad case study: Cheapflights “Drag Drop and Go”" »

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.

Snickers Hungerithm from Jackson Harper on Vimeo.

Continue reading "Snickers ‘Hungerithm’ bases 7/11 prices on internet’s mood" »

US basketball player Stephen Curry emerged as the surprise star of the 2016 NBA season- which meant that the video game was giving him out of date stats. This case study looks at how sports clothing brand Under Armour partnered with the games creators to give Curry a mid-season boost…

Game Changer - Under Armour Droga5 from Benita on Vimeo.

Continue reading "Gaming case study: Under Armour hacks NBA 2K16 with boosted player stats" »

Premiering on Halloween 2016, this quirky campaign from Tomcat Rodent Control followed the tropes of horror movies, but had one major twist: the viewers were the murderers, choosing how each mouse character got killed in real time.

Tomcat - Facebook Not Live from Jesse Brown on Vimeo.

Continue reading "Halloween Facebook Live ad turns viewers into mouse killers" »

Travel firm Expedia partnered with 180LA and Friend Productions on their series of tongue-in-cheek infomercials for Expedia Visit Britain, to create a unique web and mobile experience. Five quirky characters invite users to explore the highlights of London, Manchester, Wales, Cornwall and the Scottish Highlands.

Expedia: Visit Britain from UNIT9 on Vimeo.

Continue reading "Expedia creates social campaign to promote British tourism" »

In "The Line-Up Song," Coca-Cola modernised a nursery rhyme to help Egyptians learn the names of players on its national soccer team just ahead of the African Cup of Nations.

Continue reading "Coca Cola “Line Up Song” creates football buzz in Egypt" »

Car brand Audi is encouraged people to return to being a kid in a sandbox with a new virtual reality project promoting its Q5 model.

AUDI - Enter The Sandbox VR Experience from Tobias "Tysken" Reiner on Vimeo.

Continue reading "VR case study: AUDI lets customers “Enter The Sandbox”" »

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.

Continue reading ""Cannes Crêperie Experiment" proves mobile ads work" »

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.

Continue reading "Data case study: Whirlpool wins top data prize for ‘Care Counts’ ad" »

Droga’s MailChimp campaign won one of the 3 top Cyber Grand Prix at Cannes this year, with a quirky video ad making fun of its own name.

Continue reading "Video case study: MailChimp wins Cyber Lions with name mix-up" »