Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

DBS Bank Asia used 3radical’s mobile gamification platform to reach credit card customers in Singapore, increasing app open rates have an increased by an astounding 31%.

Continue reading "Gamification case study: Singapore bank ‘lifestyle app’ turns players into shoppers" »

From Farmville to Angry Birds, online gaming can often be a passing fad. So how can games makers re-engage former players? The case study looks at how RJ Games used Facebook to prompt almost half of players to pay more and continue playing.

Continue reading "Facebook case study: Games maker wins back lost players" »

KLM wanted to create a smarter customer service experience via WeChat to engage with customers in China. This case study looks at how the Dutch airline giant worked with Nexmo to create a more efficient customer service platform for the modern consumer.

Continue reading "How KLM used chat apps to boost brand engagement in China" »

Lost My Name, an online-only children’s book retailer ran an optimisation campaign with Optimizely. This case study looks at how the retailer used A/B testing to achieve an 18.1% uplift in orders.

Continue reading "Optimisation case study: Personalised childrens' book retailer gets 18.1% uplift in orders" »

When it came to expanding their impact across audiences, GSK and MediaCom turned to DoubleClick’s video technology Programmatic Guaranteed to buy video ad inventory on premium websites. This case study looks at how the pharmaceutical giant got a 65% view-through rate with the new automated platform.

Continue reading "Programmatic case study: GSK gets 3p cost-per-view with DoubleClick" »

Chobani and Nielsen Catalina Solutions teamed up for a Yahoo Search ad campaign that resulted in a 9% lift in yogurt sales and a 1.3% increase in market share.

Continue reading "Search case study: Chobani gets 9% sales boost with paid search" »

10bis is Israel’s largest takeout ordering website, which now offers its service through a newly launched mobile app. This case study looks at how highly targeted mobile app install and engagement campaigns attracted thousands of active users.

Continue reading "Mobile case study: App install ads help 10bis boost take-away service " »

To raise awareness of its commitment to sustainability, Nespresso designed an innovative YouTube campaign, with George Clooney and Matt Damon. Featuring a sequential storytelling approach, the campaign was executed across multiple markets through a central campaign “command centre” where brand team’s agencies and YouTube/Google worked closely, making strategic decisions and fast executional adjustments.

Continue reading "Video marketing: Sequential storytelling with Nespresso" »

Doritos became the first brand to run a contest on Periscope to promote its new ‘Roulette’ product. This case study looks at how the brand used live streaming in a fun way that engaged new fans on Twitter.

Continue reading "Periscope case study: Doritos dares viewers to play ‘Roulette’ live" »

Nestlé’s Drumstick used a different angle for its Periscope marketing. Rather than running video feeds of its facilities and employees, it made its customers the focal point of the Periscope campaign. This case study looks at how the FMCG giant generated more than 5,000 views and more than 50,000 hearts in just over 12 hours with smart social marketing.

Continue reading "Periscope case study: Nestle turns camera on customers to generate social buzz" »

Turkish Airlines created the world's first live-streamed flight around the world using Twitter’s Periscope app. This case study looks at how the brand fused new technology with a clever idea and precise execution to get over a quarter million new likes.

Continue reading "Periscope case study: Turkish Airlines live-streamed global flight wins new fans" »

In April 2016 Burberry became the first luxury brand to have a dedicated channel in the Snapchat Discovery section as well as use Snapchat codes to unlock fragrance and grooming content in store.

Continue reading "Snapchat marketing: Mr Burberry launches exclusively on Snapchat Discovery" »

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…

Continue reading "April Fools’ round-up: Gmail prank backfires as Sony busts ghosts " »

How can a banner emulate the feeling of a summer holiday? Virgin Holidays transformed a ‘normal’ banner by sending it on holiday contributing to a £2m increase in sales.

Continue reading "Virgin Holidays: The Banner that goes on Holiday" »

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, getting a 42-point lift in ad recall and 6-point lift in message association.

Continue reading "FMCG Instagram case study: KitKat ‘celebrates the breakers’ in India push" »

Finnish radio station Radio Helsinki and creative digital agency Perfect Fools came up with a shocking campaign to stop founder of hasan & partners and his CEO from lying in a series of radio interviews.

Electric Shock Banner from hasan & partners on Vimeo.

Continue reading "Display ad case study: Electric shock banner puts users in control" »

Hellmann’s Brazil used messaging platform What’sApp to engage with consumers and give them a customised experience through their WhatsCook campaign. The campaign is an example of how marketers can effectively leverage mobile messaging tools.

Continue reading "Social messaging case study: Hellmann’s successfully taps into What’sApp " »

Coca-Cola Zero in Denmark used gamification to get 35,000 teenagers to solve a puzzle and claim their free Coke Zero.

Continue reading "Gaming case study: Coke Zero targets teenagers in Denmark via Facebook" »

As India’s top coffee brand, Bru wanted to re-engage its existing customer base and reward loyal consumers for their purchases. This case study looks at how the Hindustan Unilever firm enticed its core audience of young women with free mobile airtime rewards- building a useful database in the process.

Continue reading "Mobile case study: Coffee giant wins loyalty with mobile airtime rewards" »

This case study looks at how one ecommerce entrepreneur explored new sales channels, and took revenues from $8K to $96K per month.

Continue reading "Ecommerce case study: How a small juice company boosted sales by 1100% in 2 months" »

To promote History Channel's newest survival reality TV show Alone, it created a regional campaign using the Oculus Rift as a medium to enhance the consumer brand experience and to give a taste of what it would be like being alone, in the wild. This case study looks at how the TV channel created buzz with a fitting use of new technology.

Continue reading "Gamification case study: History Channel transports viewers into virtual wilderness" »

Sweden's biggest generator of electricity and producer of heat created a banner-ad that adapts it’s message in real time to the images shown on the website. For the first time, image recognition is used in a large scale banner ad campaign.

Image Recognition Banner (eng) from MRM//McCann Stockholm on Vimeo.

Continue reading "Case study: The banner ad that can see what you see" »

With a new product launch on the horizon, Isuzu UTE looked to capture a larger market share by improving its mobile presence. By redesigning its site in just three months and increasing its mobile ad investment, the Australian car maker increased its mobile conversion rate by 335%.

Continue reading "Mobile case study: Car maker goes mobile first to boost test drives 50%" »

This smart piece of social marketing from Hellmann’s in Brazil helped hungry Twitter users make the most of their under-stocked fridges. The campaign sent users personalised recipes based on what was actually in their fridge (with Hellmann’s of course).

Continue reading "Twitter case study: Hellmann’s #ReciTweet creates personalised meals for fridge raiders" »

In March 2016, supermarket chain Whole Foods sparked a Twitter revolt by selling pre-peeled oranges in plastic containers. This case study looks at the social media fall out.

If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them. pic.twitter.com/00YECaHB4D

— Nathalie Gordon (@awlilnatty) March 3, 2016

Continue reading "Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash" »