Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Philadelphia was one of the first brands in Australia to use Instagram advertising. The campaign captured the attention of foodies and achieved a lift in key brand metrics as well as product sales.

Continue reading "Instagram case study: Philadephia gets 41% uplift in Christmas sales with party push" »

L’Oréal Paris ran a winter-themed ad campaign on Instagram in Canada to raise awareness and tell their story. In bold, vividly colored photographs the campaign helped increase both recommendations and ad recall with the cosmetic company’s target audience.

Continue reading "Instagram case study: L'Oreal exceeds brand recall with winter camapign" »

How do you use Google to tell when someone will catch a cold? This innovative search marketing campaign from Kleenex used keyword data to pinpoint cities nationally with flu outbreaks in real time, boosting tissue sales 40% with a little help from Doctor Google…

Continue reading "Search marketing case study: Kleenex boosts sales 40% using Google flu data" »

In August 2015, Sports Directs’ sister company Swimshop saw a 41% customer participation rate with a new promotions technology that gives shoppers the chance to win their purchases for free.

Continue reading "Swimshop gets 41% customer boost with new promotion tech" »

A hashtag campaign on Twiter aimed to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network. This case study looks at Twitter helped amlify an important message.

Continue reading "#iLookLikeAnEngineer: Hashtag campaign dispels male-only myth " »

Airbnb is an online community marketplace where people can list, discover and book accommodation in countries all over the globe. The online marketplace is very diverse finding accommodation for users whether it is a bed for the night, a castle for a week or even a villa for a month. When Airbnb (@Airbnb) increased its listings to include a new range of monthly sublets it used Twitter to spread the word.

Continue reading "Twitter case study: How Airbnb used promoted Tweets to spread the world" »

In 2011 professional make-up brand Dermablend’s video of tattooed model Rick Genest went viral as the video showed Genest appearing to scrub away his skin (actually a Dermablend cover up) to reveal his skeletal tattoos underneath. Dermablend capitalised on a viral video it produced when it worked with Google to take the video to the Zero Moment Of Truth (ZMOT) and create a YouTube masthead campaign.

Continue reading "Video case study: How Dermablend increased brand awareness at the Zero Moment Of Truth (ZMOT)" »

In June 2015, Twitter pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity. This case study looks at why brands and publishers need to consider the medical implications of their ads.

@epilepsyaction @TwitterUK Hello, we appreciate your feedback, thank you. We have deleted them.

— Rachel Bremer (@ryb) July 10, 2015

Continue reading "Regulation fail: Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning" »

In a social experiment, Lotus Bakeries paired random people up for coffee meetings. This case study looks at how the ad achieved a 54% growth in Facebook fans with a 92% increase in brand interations.

Continue reading "Video case study: Lotus invites strangers for ‘blind coffee’ dates" »

With content marketing spilling onto social media, the context of each post becomes crucial- as one baby buggy manufacturer learned the hard way. In July 2015, a photo of young bikini-clad model and mum running with a Bugaboo stroller caused outrage on Facebook. The image, originally published as part in a Vogue Netherlands article, was then posted on Bugaboo's Facebook and Instagram profiles- prompting reactions from admiration to disgust. This case study examines the lessons we can learn from this social media storm.

Continue reading "Social media management case study: Bugaboo bikini mum sparks controversy " »

Eau Thermale Avène is a leading global derma-cosmetic skincare brand dedicated to sensitive skin. Recommended by the likes of GPs, dermatologists, pharmacists and skin experts, Avène products promote the unique therapeutic properties of their thermal spring water in soothing conditions of atopic dermatitis, psoriasis, eczema and burns. This case study looks at how Greenlight’s campaign for Eau Thermale Avène drove two million social impressions within three months.

Continue reading "Social media marketing case study: Eau Thermale Avène increases its share of voice by 1800%" »

This case study looks at how media agency Greenlight worked with GHD, a hair care manufacturer, to implement a mobile strategy to achieve year on year growth in net revenue.

Continue reading "M-commerce case study: How GHD used paid search to optimise its mobile website " »

Mondelez’s Sour Patch Kids launched on Snapchat partnering with Vine Star Logan Paul to market directly to teens. This case study looks at how the sweet brand used a popular new communication plaform to get 120,000 new followers on the channel.

Continue reading "Snapchat case study: Candy brand Sour Patch Kids have a sweet year on Snapchat" »

Sky is the UKs leading telecommunications company, providing top class television, telephone and broadband internet services to consumers. In order to maintain a quality driven customer support journey, Sky worked with Greenlight to ensure that a relevant and useful help and support page was highly visible for all consumer search queries.

Continue reading "Search case study: How Sky improved the quality of its customer support journey" »

glh Hotels is a group of hotels including the Thistle and five luxury Guoman properties that are based in the UK. This case study looks at how the chain made smart use of data to join up insights across its portfolio of hotels.

Continue reading "Data insights case study: glh hotels boosts marketing performance with smarter analytics" »

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. This case study looks at how the situation developed, and how Nestlé reacted and managed the situation using multiple digital channels.

Continue reading "Crisis management case study: Nestlé’s Maggi noodles banned in India" »

Heineken used PageSkin Plus to promote their Cities of the World campaign in Hong Kong. This case study looks at how the beer brand achieved 75.98 second average PageSkin dwell time with a smart page takeover ad.

Continue reading "Display ad case study: Heineken inspires adventure with page takeovers" »

Back in 2013, Chipotle's The Scarecrow animation and app game marked a new step in the gamification- topping the iTunes charts and overtaking Taco Bell for social media success.

Continue reading "Gamification case study: Chipotle boasts ethical fast food with ‘The Scarecrow’ " »

Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall.

Continue reading "Laneige display ads get 90% ad recall " »

This year’s Grand Prix winner of the Cannes Lions 2015 Media category was Vodafone for their red light app. The secret app was disguised as a flashlight and enabled women in Turkey to ask for help when they were in danger of domestic violence.

Continue reading "Cannes Lions case study: Vodafone’s secret app gives women in Turkey a lifeline" »

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.

Continue reading "Cannes Lions case study: Under Armour kicks its way to the top" »

This year’s Grand Prix winner of the Cannes Lions 2015 PR category was feminine care product brand Always (P&G) for their “Like a girl” campaign. The campaign highlights the differences in how young women, girls and boys perceive the phrase “like a girl”.

Continue reading "Cannes Lions case study: Always gets 58m YouTube views with 'Like a Girl'" »

The ‘Lucky iron Fish’ project aimed to tackle iron deficiency in Cambodia by encouraging people to cook with a block of iron in their saucepans. His case study looks at how the product and social media campaign improved the luck of 10,000 families in Cambodia.

Continue reading "Cannes Lions case study: Lucky Iron Fish Project boosts health in Cambodia" »

P&G's sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to "touch the pickle jar" and defy dated myths- winning a Cannes Lions award for its efforts.

Continue reading "Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’" »

Earlier in 2015, Domino's took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

Continue reading "Cannes Lions case study: Domino's emoji pizza orders " »