Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

Continue reading "Under Armour encourages consumers to #RuleYourself on Facebook and Instagram" »

Ford of Europe wanted to find new ways to connect with potential customers by showing that the brand understood the consumer’s mindset and challenges offered a different buying experience. Ford partnered with Google, YouTube and its global media agency, Global Team Blue) to identify the concerns of consumers based on searches. The brand held a ‘createathon’ in five European markets which produced five unique films.

Continue reading "Ford partners with YouTube to make films that identify with car shoppers to drive brand consideration" »

Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunched their mobile website and promoted it using a highly-targeted mobile-first search campaign.

Continue reading "Butlin’s used real time ad personalisation to show holidaymakers that ‘Rain Never Stops Play’" »

The Patron Spirits Company is experimenting with new ways to tell the story of their artisanal tequilas using virtual reality. Patron has created a 360-degree video called “The Art of Patron” where viewers can get immersed in the production process in the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico through the eyes of Patron’s signature bee.

Continue reading "Patrón uses virtual reality technology to market artisanal tequila" »

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

Continue reading "Social media case study: Wendy's challenges teen to get 18m retweets for free nuggets " »

With paid search a key channel in generating leads for their hybrid estate agency, Purplebricks look for every opportunity to push their budgets further in search of conversions.

Continue reading "Search case study: Purplebricks boosts performance via attribution and smart bidding" »

The Automobile Club of Romania (ACR) created Street View Test, the first practice driving test created using Google Street View. Students get to "drive" on the streets of Bucharest while answering multiple choice questions, generating 7,000 tests taken in just 10 days.

Continue reading "ACR turns Street View into driving test training game" »

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

Continue reading "Virtual reality case study: Google puts 360 video to the test" »

School of Rock was ready to rock out on Broadway; all it needed was a platform to give fans a taste of the show. A 360° YouTube video reaching one million views in three days was just the ticket.

Continue reading "VR case study: School of Rock hits the stage with 360° YouTube Video " »

Brandtone partnered with beer brand Tusker to create the first mobile campaign of its kind to engage Kenyan consumers through mobile to help drive sales, increase brand loyalty and build an opt-in database of consumers who could be communicated with into the future.

Continue reading "Mobile marketing case study: How Tusker celebrated national sporting achievements and increased sales to a five year high " »

Yahoo and Statiq’s first mobile location campaign for O2 increased store footfall by 2.3x for customers exposed to advertising.

Continue reading "Mobile case study: O2 boosts store footfall with location-based campaign" »

P&G brand Aussie Hair opted for a new kind of content format that called Content in Motion from ad tech firm Olapic. This case study looks at how the P&G brand got a a 33% increase in engagement on social posts.

Continue reading "Social media case study: Aussie Hair puts user generated images into marketing campaign" »

L'Oréal Make-Up Genius taps into women´s desires to experiment and play with make-up, and their quest for the perfect selfie. L’Oréal placed beauty at the heart of the mobile device using rich consumer insight and fulfilling a genuine customer need, creating real value.

Continue reading "Mobile marketing case study: L’Oréal fulfils consumer needs and boosts sales with Make-Up Genius app" »

Foods brand Knorr in Thailand, leveraged ChatBot technology on popular social media and messaging platform LINE to inspire local mothers to cook more at home and increase the usage of Knorr products in their recipes.

Continue reading "LINE ChatBot case study: Knorr Auntie reply" »

An inventive use of mobile voice search and TrueView Shoppable Videos on YouTube brought Ted Baker’s campaign to life, turning regular clothing catalogue into a cinematic espionage movie.

Continue reading "Ecommerce case study: Ted Baker turns catalogue into spy film" »

KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks. Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language.

Continue reading "KitKat and YouTube create real life “Crossy Road”" »

With Bud Light’s redesign and new visual identity out in-market, the party was on, and Snapchatters were invited.

Continue reading "Snapchat case study: Bud Light combines Snapchat with SXSW festival " »

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

Continue reading "Instagram case study: Harley Davidson uses carousel cartoons to win over adventurous Australians" »

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

Continue reading "Video case study: “Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)" »

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

Continue reading "Twitter fail: How London Dungeon created a social media horror story" »

London Fashion Week 2017 was a major event in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

Continue reading "Digital marketing and Fashion: How brands and influencers use London Fashion Week" »

For Valentine's Day 2017, Kylie Cosmetics and Jetstar Asia generated most social media buzz, according to new data from Socialbakers.

Continue reading "Valentine's day: Top 10 brands on social media" »

Ahead of the festive season, digital food brand Allrecipes added a Save button on each Pinterest recipe page after noticing a big surge in referral traffic from the site. This case study looks at how the digital food brand boosted clicks by 900% in just 3 months on the social bookmarking site.

Continue reading "Pintest case study: Allrecipes boosts engagement with ‘Save’ button" »

Restaurant chain Poncho 8 used Twitter location techniques to create awareness around a new location.

Continue reading "Twitter case study: Restaurant finds success with local campaign" »

Frozen food brand Iglo partnered with Facebook to reach a wide audience with personalised creative, which strengthened emotional bonds with consumers and revitalised an old tradition: eating fish on Fridays.

Continue reading "Facebook case study: Iglo brings a food tradition back to life" »