Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Tutti Frutti, Cuddles, Peacock’s Plume, Pansy Violet. These are not paint chip names men will be thrilled about. On the other hand, Beer, Bacon, Dry Wall and Hockey Puck will likely get a mighty two thumbs up and an eager, “When can we get started?” In the interests of helping women get the colour they want with a name men will agree with, CIL Paints’ created a Facebook app and media campaign, ‘Paint Chip Names For Men.’

Continue reading "Peacock's Plume or Hockey Puck? Paint brand creates colours for men" »

UNIQLO launched “Uniqlo Check-In Chance” campaign, giving anyone who checked-in at one of their 62 stores in Tokyo a 100 yen coupon. This case study looks at how the retailer worked with agency Dentsu and Facebook to generate sales of 10 billion Japanese yen for the three days of the campaign.

Continue reading "Geo-targeting case study: Uniqlo Check-In Chance" »

Would you face the aliens or enter the wormhole? smart USA's 'Tag Your Own Adventure'—a new spin on the classic 'Choose Your Own Adventure' format—was a smart and original Facebook storytelling experiment letting fans' tags decide the destiny of a smart car hero.

Smart: Tag your own Adventure from Shotopop on Vimeo.

Continue reading "Facebook case study: Smart car lets fans tag their own adventure" »

The national American spreads brand Country Crock released a video marketing campaign over the Christmas period to create a true and touching snapshot of family life. The video is a great example of how Country Crock used storytelling to connect with its target audience.

Continue reading "Storytelling marketing case study: How Country Crock captured a real and honest mother’s story to connect with mums across the US" »

The fashion world is increasing its focus on the digital runway, with brands showcasing creative uses of technology as well as the latest fashion trends. Live streaming, social media and real time Twitter cams were at the forefront of AW2015 fashion month with brands such as Topshop, Burberry and Alexander McQueen embracing the concept of digital runways in order to bring their new collections closer to their target audience.

Continue reading "Digital marketing case study: How top fashion brands are focusing on the digital runway" »

This case study looks at the success Adidas had at the 2014 FIFA World Cup by teaming up with YouTube creators KICKTV to publish up-to-date content for their YouTube channel. By teaming up with KICKTV, Adidas were able to gain expertise into the art of creating content for YouTube.

Continue reading "Content creation case study: Adidas teams with YouTube creators to generate World Cup buzz" »

Two electronics giants had a challenge. Intel wanted to refresh "Intel Inside" and Toshiba wanted to boost awareness of its Ultrabook. They teamed up to create a social storytelling campaign that garnered 70 million views. See how below…

Continue reading "Content marketing case study: How Intel and Toshiba got an audience of 70 million with social storytelling" »

How can the world’s most discerning Dijon help people celebrate good taste once again? This case study looks at how Grey Poupon to the risky strategy of only allowing ‘classy’ people to like its brand page on Facebook via a profile scanning app.

Continue reading "Food case study: Mustard brand only accepts fans with good taste (and good spelling) " »

Back in 2012, AT&T ran a Facebook campaign to promote some of its 4G phones. The “You’ve Got A Case” app accesses their Facebook profile to generate a customised video that let the user “make a case” to their friends and family of why they should purchase them a new smartphone . This case study looks at how the communications giant made smart use of social media apps to get a record –breaking quarter for smartphone sales.

Continue reading "Social video case study: AT&T helps users argue case for mobile ownership with Facebook app" »

Less than 2% of the population in Indonesia have insurance. One of the reasons for the low penetration of insurance is a lack of understanding of insurance products. The insurance company AXA saw this as a unique opportunity to redefine insurance and created an online game to educate Indonesians on insurance products.

Continue reading "Gamification case study: AXA online game educates customers on insurance fund" »

Nokia launched a real time marketing campaign in Mexico and Indonesia to take on Blackberry and demonstrate the limitations of the popular Blackberry handset compared to the Nokia ASHA 303.

Nokia: Qwerty Me-Indonesia from we are fallon on Vimeo.

Continue reading "Real time marketing: Nokia challenges Blackberry with its QWERTY me campaign" »

Described as “the happiest 5K on the planet”, the Color Run is a unique race held in cities all over the world. It’s an untimed race in which thousands of participants are doused from head to toe in different colours at each kilometre, a hugely popular event in Indonesia. As one of the sponsors of the event Dulux used social media to amplify its brands association with the event.

Continue reading "Social media marketing: The Dulux Color Run" »

Indonesia is one of the top markets of Facebook, providing a strong platform for Proctor and Gamble to relaunch one of its healthcare brands in the country. This case study looks at how Vicks created a ‘Superlike’ app to use the best social media content to their advantage- generating 7 times more engagement than the best brand pages in the country as a result.

Continue reading "Facebook case study: Vicks creates ‘Superlike’ button to find voice of Indonesia" »

How do you make a new fashion range stand out from the crowd in a saturated market? This case study looks at how clothes retailer Uniqlo made smart use of social media and a unique in-store event to boost awareness of its Ultra Stretch Jeans in Indonesia.

Continue reading "Social media case study: Uniqlo turns shoppers into models " »

AXA's biggest challenge in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only had a 2% penetration level for insurance companies. This case study looks at how the insurance brand ditched ‘pushy’ sales tactics in favour of strong digital content on social and mobile platforms to create buzz around the brand.

Continue reading "Content marketing case study: AXA boosts brand awareness in Indonesia" »

Back in 2013, the little mountain village of Obermutten, Switzerland, issued a promise on Facebook: anybody who likes the village's Facebook Page can have their picture posted on the village bulletin board. This case study looks at how the village promoted tourism with a digital twist, investing 10,000 Swiss francs and getting the equivalent of a 2.4 million franc media buy.

Continue reading "Social tourism case study: The little village that went global" »

US ticket aggregator SeatGeek was looking to reach engaged fans who are passionate about attending live sports games, concerts, and theatre events. This case study looks at how the firm used Yahoo App marketing to boost return on ad spend.

Continue reading "App marketing case study: SeatGeek boosts return on ad spend with Yahoo" »

How does a small luxury car rental business stand out from the crowd in a crowded market? This case study looks at how PT Wahana Indonesia Transport used Google AdWords to increase sales by 50% and expand its business.

Continue reading "Search case study: Luxury car rental boosts sales leads with AdWords " »

Red Bull has taken content marketing to new levels, aiming to be the ‘feature story’ instead of the commercial. The company which began ‘giving people wings’ in 1987 when the first can was sold in Austria, has gone on to become a leading global brand creating and publishing amazing content. Red Bull has connected with its young audience by establishing itself as an enabler of thrill, sponsoring over 500 extreme sports, from base jumping, to snow sports, and even has its own Formula 1 team. Fans are kept up to date with all things extreme through a range of digital channels which even includes its own online TV channel – Red Bull TV.

Continue reading "Marketing case study: How Red Bull has taken sports marketing to the extreme" »

Unilever created a radio station – with content delivered through mobiles - to connect with consumers in a market where communicating is difficult. They reached a ‘media dark’ audience by developing an innovative way to use mobile. The consumer packaged goods company created a mobile radio channel called Kan Khajura Tesan offering free entertainment as a platform to advertise brands.

Continue reading "Mobile marketing case study: Unilever uses mobile to create a free radio station in India for target consumers" »

Water is life worked with advertising agency DDB New York to hijack the popular #FirstWorldProblems and launch the ‘hashtag killer’. The ‘hashtag killer’ campaign was set out to eradicate the ironic #FirstWorldProblems used when people tweet about life burdens such as their phone battery dying or when leather seats aren’t heated and create awareness for serious issues in developing countries.

Continue reading "Social media marketing: How #FirstWorldProblems was hijacked by WATERisLIFE" »

Wednesday 25th February 2015 marked the end of Orange Wednesdays, one of the most successful sponsorship and reward programmes ever seen. The deal, which gave customers on the Orange (and subsequently EE) mobile network two for one cinema tickets on a Wednesday was launched over a decade ago. The campaign was highly successful in terms of brand awareness and customer retention for the mobile network.

Continue reading "Mobile marketing case study: Orange Wednesdays – the world’s longest running mobile marketing campaign comes to an end" »

Coca Cola has found the perfect solution to antisocial behaviour – the red cone of shame. The UAE has the world’s highest smartphone penetration, and a huge proportion of young people are constantly checking their phone. In order to remind everyone of the importance of real life human interactions Coca Cola has created a light-hearted campaign to help counter smartphone addiction and take the social out of media and put it back into life.

Continue reading "Interactive digital case study: Coca Cola takes the social out of media and puts it back into life" »

'Frogger' style game Crossy Road made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.This case study looks at the secret to the games runaway success.

Continue reading "Gaming case study: How Crossy Road made $10m in three months" »

In February 2015, social media was divided by one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split the globe …

View this video from NBC reporting on the dress buzz here:

Continue reading "Real-time marketing case study: How brands responded to #thedress" »