Getting viral marketing to work effectively for your brand
Digital Viral & Buzz Marketing Academy (Advanced)
Writing your viral marketing plan
23rd June 2008 | London
Why do some campaigns gain a life of their own on the web and others never get talked about? Why do some marketing budgets stretch much further than others on the web? Why do some firms fail to unlock the value of their existing websites, content and messaging? Viral and buzz marketing are powerful sets of tools and in the right hands they can transform a web marketing presence. In the early days of the web, viral was confined to emails and video clips, but today’s rich landscape includes the range of social media, widgets and rethinking the design of your own website. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business. If you’ve always wanted to learn how viral marketing works, then this is just what you’ve been looking for.
Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.
What questions will we answer?
In this Intensive one day Academy, you’ll learn the answers to these key questions:
How does viral marketing really work?
Why do some messages achieve the viral effect and most never get passed on?
How can you harness the power of viral messaging?
What are the tricks in getting it right?
What are the risks brands need to avoid?
What are the success factors that need to be in place?
Which models can convert buzz activity into sales?
What’s the right model for you?
How can your next product launch be accelerated through viral marketing?
How can you build seed lists and a fan base to work with in the future?
Digital Training Academy learning outcomes
You’ll come away with a deeper understanding of the theory as well as scores of practical ideas, including:
A deeper knowledge of the processes behind viral marketing
A new way of reading the social landscape
An understanding of the social media models behind the new generation of viral marketing
Who should attend?
This intensive one day Digital Training Academy is geared to the needs of:
Client side brand marketers and marketing directors
Campaign planners and strategic planners in agencies
Specialists in email marketing
Specialists in social media
Creatives developing viral communication
What’s an ‘Advanced’ level Digital Training Academy?
This level is intended for marketers who already have some experience of digital marketing and want to accelerate their use of viral and buzz communications. To get the most from an Advanced programme at the Digital Training Academy we recommend participants have at least 18 months experience in digital marketing.
What did previous Academy Graduates say about this programme?
''This Digital Training Academy opened up the world to me and started me thinking. I've got lots to find out and work on.''
''The best bits? Speakers were great and it was good to get an idea of how it works practically, rather than just the theory.''
“I now feel confident to navigate my way through this area successfully.”
Want to know more?
If you’re unsure about whether this is the right Academy (or the right level for you) then email our Academy Managers with your questions: Tutors@DigitalTrainingAcademy.com