Rude Elf
It’s the eve of December so time for the virals to start getting fast and furious. When this funky execution from the folks at ValueClick landed in in-boxes at lunchtime, it was enough to deflate the sceptics who are convinced viral can’t sell products. It’s a nice twist on the usual Christmas List and the packaging is strong enough to get cut-through. More Elfs, more presents, more secret santas to come.