Fighting for kisses
The latest advertiser generated video to get that viral effect is this adult animation from Wilkinson Swords that pits baby and guy head to head in romantic warfare. A cracking production with just the right kind of high end values that make it both clickable and forwardable. This one has a real neat fusion of blockbuster cinema tone of voice and sassy Pixar style art direction. Watch for the bandwagon; many more to come...
Fight for those kisses | BMWFilms did it first | Dove: Evolution or Revolution?
Comments (1)
CRITIQUE THE EFFECTIVENESS OF A CAMPAIGN
Here are some questions to ask yourself as you watch this:
How does the tone-of-voice fit with the target audience?
How would people get this message, and what is their incentive to pass it on?
The campaign delivers real stand-out today, but with the bar getting raises higher and higher, can you be sure the same techniques will work in 2010?
Posted by Tutor: Danny Meadows-Klue | October 4, 2007 2:31 PM