Connecting intimately with consumers: Harnessing social media, consumer generated content, social networking and ‘Web 2.0’ trends

Blogs and online communities are just some of the ways to harness social media and ‘user generated content’. The sudden rise of social media has created new publishing and marketing techniques. There are many more publishing tools for getting the most from UGC within your online audience. In this Web 2.0 workshop, we start thinking about the practical side of how to harness social networking and collective intelligence to give your website increased traffic and an editorial edge. We explore different types of UGC and provide practical hints and tips on how brands and website publishers can make their content more easily discoverable to help drive audiences.