Social networking map
Social media and online social networks allow granular insights into how consumers behave and how they form and change their connections. Analysis of social networks reveals the complex web of connections and can help untangle how information flows through communities. Here is an example of a social network map from Facebook where the connections from one individual have been plotted. Although today’s online social networks only reflect part of the connection people have, these snapshots provide a rich insight into both the individual person and their communities.
View the social networking map