Digital Training Academy - Digital Social Media Academy - Social media: Domino's Pizza

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Social media: Domino's Pizza - crisis management response

Social media can deeply damage brands - whether they're running social campaigns or not. When two Domino's Pizza employees contaminated food and released and unpleasant video onto YouTube bragging about their misbehavings, it triggered a mass outcry. Every large organsiation faces control challenges, but the quick response with a CEO video apology and management changes shows many aspects of best practice.

Watch the local WCNC TV news report and then the apology. What would you have done differently?

And watch the company's response...

Watch the local WCNC TV news report and then the apology. What would you have done differently?

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Welcome to the Digital Social Media Academy

Digital training and Social Media Marketing Strategy workshops for your team

Overview of our courses

Training services

Consultancy and research

Social media: Domino's Pizza - crisis management response

What Digital training can do for your company

Download our simple prospectus

Digital Marketing Acceleration Academy

Digital Media Content Academy

Digital Publishing Strategy Academy

Digital Advertising Creative Academy

Digital Essentials Academy

Digital Social Media Academy

Digital Web Analytics Academy

Digital Publishing Strategy Academy

Digital Advertising Traffic Academy

Getting to grips with search engine marketing

Digital Media Sales Academy

Digital Editorial & Content Academy (Orientation)

Marketing to doctors online

Internet marketing for pharmaceutical brands

Digital Content Sales Academy (Orientation level)

Online marketing for travel or airline brands

Digital marketing for luxury brands

Marketing luxury brands online