Case study: Lipton Tea | Sector: FMCG | Format: Social media content on YouTube
Video engagement through YouTube
Here’s a simple example of how one brand has used its own website as a focus for social media activity. Lipton Tea has combined offline promotional mechanics with online content and the YouTube platform to create a focus for consumer generated media. This type of branded content can be a powerful support to any marketing campaign, but for the content top be seen and forwarded across social networks there are high thresholds for quality and entertainment.