Case study: Stride chewing gum & Where is Matt? | Sector: FMCG | Format: video, viral
Matt Harding is back, and Striding with friends. The cult following of Matt got a boost when chewing gum brand Stride sponsored his next round-the-world adventure. With a few million views online, Matt had a couple of friends who wanted to take part as well. From Quebec to Los Angeles, Paris to Sao Paulo, Mumbai to Madrid , they showed up and in his words, 'danced badly' with him.