Digital Insight Report: Communities for businesses
Online or virtual communities, in their various guises, are fast becoming a me too component of many corporate online strategies, in some cases their whole business model is centred around an online community - eBay, Match and Habbo Hotel. The increase in online communities continues to grow as the internet becomes more deep seated in our day-to-day lives and through the development of technology. What is an online community? Which communities are working? Who is benefiting from them today? How do they support your marketing strategy?