Digital Media Sales Academy in partnership with IAB Slovenia and SOZ will
help website advertising teams sell online media space more effectively
Selling online advertising can be a challenge for even the best
salesperson. New trading models, hundreds of advertising formats,
unclear workflow processes, and the mountain of jargon: together they
can undermine the confidence of a sales team and leave executives
confused about what they can sell and what will work.
For
newcomers to the industry, there's lots to learn, and even for
experienced sales executives it's vital to keep up with best practice
in such a rapidly changing market.