The resources on these pages support content, strategy and marketing teams using search engine marketing to connect with customers. Whether it’s the Digital Search Marketing Academy programmes or SEO strategy development, ask your Academy Manager or Project Manager if you need more information.
Getting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimization. It's your fast track to being able to make informed decisions about when, where, and how, to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.
Welcome to your Digital Training Academy: a great way to boost your knowledge and skills, helping you and your team get the most from digital marketing, publishing and communications.
All of us here at Digital hope you'll enjoy your Digital Training Academy, but we also hope you'll instantly be able to achieve more in your firm.
Here is the place you can discuss issues with your tutor and other Academy participants
Is there something you did not understand on the Academy? Is there a new point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions.
Try to include the title of the Academy Lesson that your question relates to (if there is one). The classroom is open for one month following your Academy and materials will stay here as a reference point for you for a further year.
A few years ago search marketers started approaching us, frustrated by the fact that their campaigns were not working. Whether they were in search agencies or within client companies, they were doing some great work themselves, but it simply wasn't translating into business results. We dug deeper and started to audit search marketing projects to look at the elements and the breaking points. And that's how we built our 10 Steps to Successful Search Marketing.
A big shakeup to site indexing practices was announced by Google in June 09, Matt Cutts, head of Google's Web Spam team at Google explained that the role of the tag had changed in the eyes of the search giant and the ‘nofollow’ attribute for links is nolonger being recognized. Since 2005 it had evolved as a way to fight blogspam to a power SEO tool – but not any more.
Here are a few of the exercises you’ll be doing as part of your search engine marketing training at The Search Academy. Whether you are new to SEO or an experienced search engine marketer, they are useful for boosting your insights and improving the effectiveness of your current campaigns. Each exercise takes around 15 -20 minutes and is part of the syllabus for stronger search engine marketing.
If you’re new to search engine marketing, then its breadth and scale might feel daunting. Get search right and it can transform your business, that’s why it accounts for more than 40% of all online advertising in many countries. Devised by Danny Meadows-Klue to help companies new to search get it right, these simple steps get you heading in the right direction. Search engine advertising and search engine marketing will become major tools for your brand; it’s time to get started.
Getting your brand discovered in search engines demands paying constant attention to best practice. Writing for the web demands translating the language consumers use into language that fits into the key elements of the visible page content on your site. By using headlines you can tell Google and other search engines what is most important and help boost your rankings in natural search results for the terms that matter.
One of the common practices in developing content for search engines is the building of similar pages, each optimised around a different key word or key phrase. Here you can read extracts of the Google editorial guidelines for content (May 2009).
While search engines may not carry the same impact as the graphical advertising formats, there is still an effect for branding. The research into this is still sketchy, but early work by Google and TNS has clarified that it certainly is present. In studies in France they confirmed that the brand effect can be as high as a 21% uplift in unaided brand awareness. Like all forms of advertising marketers should expect to see these numbers vary over time and between campaigns, but it’s the reason why many brands buy pay per click search advertising even if they’re already enjoying a good ranking in the natural search listings.
When Google led the way on changing the way that search engine bidding worked, they changed the culture in search marketing. The concept of bidding on a term helped those advertisers prepare to spend the most on a click rise to the top of the listings. The application of auction theory to advertising was an incredible invention, but Google kept innovating. When they introduced the Quality Score process they kept the same basic principle but introduced two key variables. The rate of previous clicks and the quality of the landing page (in terms of the language linked to the keywords the searcher had just typed). This achieves a brilliant step change in the effectiveness from the consumer’s perspective because it means that the position in the paid-for listings space is not just about how much an advertiser spends, but also about the quality of the experience for the customer. And that’s how an online media business (which is what Google is) achieves credibility among its primary customers – all of us.
Getting your brand discovered in search engines demands paying constant attention to best practice. Writing for the web demands translating the language consumers use into language that fits into the key elements of the visible page content on your site. By using headlines you can tell Google and other search engines what is most Important and help boost your rankings in natural search results for the terms that matter.
Here you can see AdSense running on one of our web pages. In your training we can go behind the scenes and look at how the AdSense account works for the publisher and how the AdWords account works for the brand. In our training sessions we can explore the bidding processes and understand what marketers need to do to optimise the returns they get. Remember it’s not about being number 1, but about getting the best return on your investment.
Eating out in London? The restaurant reviews on this website start off by being undiscovered in Google. Watch what happens as they are found and how the language then becomes discoverable. And if you’re searching for the best beef burgers and veggie burgers then the reviews will help you find somewhere too.
This thought provoking short film about the development of Google and the web challenges us to think about how these technologies and the sector is evolving. Click, play, watch and reflect.
Get more value from SEO by harnessing news events in your sector with regular updated content. Use H1 and H2 tags as a way to let Google and the engines know that the content is important, and as with regular copy write material with keyphrase density and frequency in mind.
If your brand is linked to a sporting event then harness the latest news and language of the event to get relevant
Whatever your involvement is in internet marketing, it’s useful to have a few great facts at your fingertips, so here are a few we put together based on the UK online media industry. Read through them and share them with colleagues. If you are taking part in a Digital Training Academy then we might have a few more for you as well. Read through them and think about additional cool facts that reflect the growth of internet media or marketing in your sector.
Google’s co-founder Larry Page gave his name to the ranking tool that describes the importance of a website in terms of its link equity. The complex algorithms behind PageRank are part of the secret of Google’s success, and by understanding the model, search engine optimisation teams can build stronger link equity and social media optimisation strategies.
This ‘Digital Toolkit’ provides a framework that can be managed internally without search marketing specialists, turning complex data into meaningful management insights
Keywords and keyphrases are critical element in both SEO and PPC campaigns
This ‘Digital Toolkit’ provides a framework that can be managed internally without search marketing specialists, turning complex data into meaningful management insights
Traffic is proportional to search marketingeffectiveness
There are many factors influencing searchmarketing position and rankings
Tracking your position is the start of any searchmarketing strategy
Here are a few examples of the strategic issues in search engine marketing. Whether you are in a search agency or in a brand using search engine marketing, they are issues worth considering once the basics of your campaign are in place.
The competition between the search engines will fuel product development and ensure that the range of options continues to grow,and that the trading model continues to evolve. Role of local search and geo-targeting will unlock a new wave of advertisers and listings, but the fusion with maps and aerial photographs will create a deeper connection between the online and offline worlds. Mapping functionality is just one example of a 'mashup' and new mashup formats will help deliver even more value.
The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.
Lots of people say that you should not pretend to be someone else, that there is a danger of being caught out, some have already. The concern is that it seems that few know what to do and how to commercialise social media apart from the big players, MySpace, YouTube etc. So naturally, in its early days of lack of knowledge and misunderstandings there have been screw ups these are just people pioneering, finding their way...
In essence this is where video optimisation fits. Create content using the media that the market wants i.e. Fits with YouTube, MySpace et al, and the surprise is that you can make video clear, fun, interesting and you should not worry about breaking the bank, it does not need to be that expensive it just needs to be well thought out, ethical and honest. You can start with audio, step into podcasting, the people profiting from that the most are Apple, but they have online training videos that you can watch for free it is not that hard, or you can ask your agency to do it, this is where Weboptimiser steps in.
The rapid rise in user generated content (UGC) triggered by the platforms like blogger and YouTube, or the social networks like MySpace or Linked-In, has started to have a real effect on how SEO works. The challenge is the exploding number of links as these new publishing formats trigger a step-change in the connectedness of pages. This is much more like the original read: write web envisaged by Tim Berners-Lee, and the democratisation of access to publishing tools means that just about anyone can now easily write their own content and produce professional web pages without knowing a thing about HTML or the technology side of content management systems.
The trading models for online advertising have always been progressive. A transparency in the data, and a keenness to relate advertiser success to media space quickly created the Cost Per Click trading model in the late nineties, and then the Cost Per Action model. Since then sharing the risk has become a regular part of the media buying discussion, and the role of auctioning clicks has become embedded in the trading of search engine advertising.
Internet communications have become a routine part of the daily lives of most people in the technically advanced countries of Asia, Western Europe and North America. As part of this, online marketing has already become a mainstream part of the media mix. These facts and landmarks we collated for participants on the Digital Training Academies are a summary of the internet and marketing development Academy lectures and are intended to present a few highlights of the immense changes created through this industry.
Our market update: search engine advertising Digital Insight Report - August 2006
The revolution in direct marketing continues as more firms realise the power of search. Search engines account for half the online advertising industry in some countries and they're changing the nature of customer acquisition marketing forever. Now Central and Eastern Europe are heading towards their tipping points in the growth of search, and with the engines continuing to deliver waves of new products and tools, it's clear that the growth will not slow.
Participants in the Academy will receive copies of recent Digital Insight Reports from our group
These case studies in search engine optimisation and search engine advertising are examples of best practice. They explain the goals marketers had in developing their search campaigns and how search engine marketing generated leads, audiences or built brand impact. Our thanks go to Google and the other search engines who have supported this project and to the search marketing agencies who have sent in their case studies. More search engine marketing case studies are available on request…
In the crowded drinks sector Carling wanted to find a strategic way to achieve cut-through. They developed an award-winning strategy of sponsorship that were amplified on the web through sophisticated search engine marketing that gave the campaign a permanent place online. Carling realised that just as brands compete for a share of sales, they also compete for audience attention online so an alternative to simple advertising was needed.
Look at how Google is building out powerful listings services for local businesses. This video is a great introduction to how and why small businesses should invest time in building profiles and listings that can easily be discovered online. Watch the video and think about what it means for your business. If you’re coming to one of our search engine marketing strategy workshops or Search Academy training courses then bring your ideas and we’ll talk about it in more details.
The UK’s largest classified jobs website, fish4jobs understood effective search marketing was key to realising their full potential. That’s why the recruitment site chose Greenlight to research, formulate and implement a strategy capable of clearing a vital pathway between fish4jobs and its customers in the period from January 2007 to March 2008.
When we started work on the campaign, fish4jobs held more than 40,000 live adverts and attracted in excess of 3.3 million unique users each month. In order to retain this strong market position and advance it further, the company recognised the importance of maintaining visibility in the fiercely competitive online recruitment industry. In Greenlight fish4jobs saw a clear opportunity to extend its reach even further – and deliver a larger audience to its advertisers.
Autobytel.co.uk is a leading internet car retailer that combines extensive motor industry expertise and cutting-edge technology, to offer a convenient online car buying process. By working with Greenlight's in house ad feed tool, Adapt, Autobytel.co.uk has seen their Pay Per Click (PPC) campaigns become more meaningful and relevant to search activity, which has driven better qualified traffic to the site and resulted in an explosion of enquiries and sales.
Having found that traditional bid management and manual campaign creation were not producing a steady flow of relevant enquiries, Autobytel.co.uk wanted to overhaul their approach to PPC in order to improve the quality and quantity of enquiries and reduce the cost per lead.
When Monarch Airlines approached Greenlight in 2004, their organic search presence was limited, leaving their competitors to capture the lion’s share of search traffic for low-cost air travel. Today Monarch Airlines occupies positions one to three in Google’s organic results for all of their main flight destinations and they are consistently ranked in the top 3 spots for highly sought after travel search terms including ‘Cheap Flights.’
Tasked with increasing Monarch Airlines’ share of organic traffic, Greenlight devised a full scale search engine optimisation campaign to target 500+ keywords, auditing more than 800 web pages and targeting some fiercely competitive search terms.
Since teaming up with Greenlight, the volume of qualified traffic to flymonarch.com has grown exponentially, reaching a current rate of 200,000 unique visits every month. The success of this campaign is evident in the 143,000 flight bookings it has generated and the 360:1 ROI it has delivered. With consistently prominent rankings across the major search engines Monarch Airlines is now the most visible airline in organic search results for the UK.
As a leading women’s lifestyle portal, handbag.com reaches over 1.5 million readers every month, delivering fresh editorial content on fashion, beauty, celebrity gossip, and much more. The brand has gone from strength to strength since it was set up in 1999 and continues to lead the market. handbag is an expanding online business with ambitious growth plans and had worked with Greenlight for over a year to develop a clear and focused paid search strategy aimed at increasing page impressions and reaching new audiences cost effectively.
A series of highly targeted PPC campaigns combined with strategic consultancy on key editorial and online issues, led to an astounding 410% rise in the number of page impressions. Cost per click on all keywords has dropped by 42% on average and the ongoing fine tuning of the campaigns means that the cost per click is now far lower than targeted.
After realising that its paid search results had plateaued, online audiobook retailer Audible.co.uk, appointed Greenlight to revive disappointing sales figures through a dynamic paid search strategy. Greenlight’s Pay Per Click (PPC) campaigns successfully targeted the niche search volume that Audible’s market offered and maximised return. Greenlight’s approach proved far more efficient than the existing strategy and resulted in extremely impressive levels of return for Audible.
The expertly planned and closely managed campaigns increased search volume by 344%. In the space of 6 months the average number of impressions shot up by an incredible 1,462%; while a look at year on year conversions showed a 78% increase and cost per acquisition targets were beaten by 60%.
These outstanding results combined with Greenlight’s premium client services make this PPC project a shining example of how paid search should be executed and just how effective it can be for niche products and services.
A solid application of smart search marketing principles deep in the long tail of search engine queries. The Radisson campaign succeeded in delivering multimillion pound returns at massive scale. Their processes used extensive and deep optimisation techniques to deliver outstanding ROI - showing just how powerful search engine marketing can be.
Search engine marketing is critical for acquiring new customers and for reminding existing customers looking to re-purchase. Most internet traffic is generated by search and it’s become the essential starting point for all online marketing activity among businesses large and small. We coach agencies, global brand teams and the management teams of medium sized firms in the tools and tactics for search engine marketing.
Download the summary of Danny's keynote at the Internet World annual conference in London. This session - in partnership with the IDM - explored seven simple steps for getting started in search. Get search right and it can transform your business, that's why it accounts for more than 40% of all online advertising in many countries. Search engine advertising and search engine marketing will become major tools for your brand; it's time to get started.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our strategic partner IAB Polska.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our strategic partner IAB Polska.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner.
If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
Book now with our partner: Digital Search Academy @The Search Works
If you think it's for you but you need to know more or you can't make this date but want to be trained soon – contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: TheSearchAcademy@digitalstrategyconsulting.com
Getting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimization. It's your fast track to being able to make informed decisions about when, where, and how, to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.
Here is the place you can discuss issues with your tutor and other Academy participants
A few years ago search marketers started approaching us, frustrated by the fact that their campaigns were not working. Whether they were in search agencies or within client companies, they were doing some great work themselves, but it simply wasn't translating into business results. We dug deeper and started to audit search marketing projects to look at the elements and the breaking points. And that's how we built our 10 Steps to Successful Search Marketing.
Getting your brand discovered in search engines demands paying constant attention to best practice. Writing for the web demands translating the language consumers use into language that fits into the key elements of the visible page content on your site. By using headlines you can tell Google and other search engines what is most important and help boost your rankings in natural search results for the terms that matter.
One of the common practices in developing content for search engines is the building of similar pages, each optimised around a different key word or key phrase. Here you can read extracts of the Google editorial guidelines for content (May 2009).
Getting your brand discovered in search engines demands paying constant attention to best practice. Writing for the web demands translating the language consumers use into language that fits into the key elements of the visible page content on your site. By using headlines you can tell Google and other search engines what is most Important and help boost your rankings in natural search results for the terms that matter.
Here you can see AdSense running on one of our web pages. In your training we can go behind the scenes and look at how the AdSense account works for the publisher and how the AdWords account works for the brand. In our training sessions we can explore the bidding processes and understand what marketers need to do to optimise the returns they get. Remember it’s not about being number 1, but about getting the best return on your investment.
Google’s co-founder Larry Page gave his name to the ranking tool that describes the importance of a website in terms of its link equity. The complex algorithms behind PageRank are part of the secret of Google’s success, and by understanding the model, search engine optimisation teams can build stronger link equity and social media optimisation strategies.
This ‘Digital Toolkit’ provides a framework that can be managed internally without search marketing specialists, turning complex data into meaningful management insights
This ‘Digital Toolkit’ provides a framework that can be managed internally without search marketing specialists, turning complex data into meaningful management insights
Internet communications have become a routine part of the daily lives of most people in the technically advanced countries of Asia, Western Europe and North America. As part of this, online marketing has already become a mainstream part of the media mix. These facts and landmarks we collated for participants on the Digital Training Academies are a summary of the internet and marketing development Academy lectures and are intended to present a few highlights of the immense changes created through this industry.
Our market update: search engine advertising 
These case studies in search engine optimisation and search engine advertising are examples of best practice. They explain the goals marketers had in developing their search campaigns and how search engine marketing generated leads, audiences or built brand impact. Our thanks go to Google and the other search engines who have supported this project and to the search marketing agencies who have sent in their case studies. More search engine marketing case studies are available on request…
In the crowded drinks sector Carling wanted to find a strategic way to achieve cut-through. They developed an award-winning strategy of sponsorship that were amplified on the web through sophisticated search engine marketing that gave the campaign a permanent place online. Carling realised that just as brands compete for a share of sales, they also compete for audience attention online so an alternative to simple advertising was needed.
Look at how Google is building out powerful listings services for local businesses. This video is a great introduction to how and why small businesses should invest time in building profiles and listings that can easily be discovered online. Watch the video and think about what it means for your business. If you’re coming to one of our search engine marketing strategy workshops or Search Academy training courses then bring your ideas and we’ll talk about it in more details.
The UK’s largest classified jobs website, fish4jobs understood effective search marketing was key to realising their full potential. That’s why the recruitment site chose Greenlight to research, formulate and implement a strategy capable of clearing a vital pathway between fish4jobs and its customers in the period from January 2007 to March 2008.
Autobytel.co.uk is a leading internet car retailer that combines extensive motor industry expertise and cutting-edge technology, to offer a convenient online car buying process. By working with Greenlight's in house ad feed tool, Adapt, Autobytel.co.uk has seen their Pay Per Click (PPC) campaigns become more meaningful and relevant to search activity, which has driven better qualified traffic to the site and resulted in an explosion of enquiries and sales.
When Monarch Airlines approached Greenlight in 2004, their organic search presence was limited, leaving their competitors to capture the lion’s share of search traffic for low-cost air travel. Today Monarch Airlines occupies positions one to three in Google’s organic results for all of their main flight destinations and they are consistently ranked in the top 3 spots for highly sought after travel search terms including ‘Cheap Flights.’
As a leading women’s lifestyle portal, handbag.com reaches over 1.5 million readers every month, delivering fresh editorial content on fashion, beauty, celebrity gossip, and much more. The brand has gone from strength to strength since it was set up in 1999 and continues to lead the market. handbag is an expanding online business with ambitious growth plans and had worked with Greenlight for over a year to develop a clear and focused paid search strategy aimed at increasing page impressions and reaching new audiences cost effectively.
After realising that its paid search results had plateaued, online audiobook retailer Audible.co.uk, appointed Greenlight to revive disappointing sales figures through a dynamic paid search strategy. Greenlight’s Pay Per Click (PPC) campaigns successfully targeted the niche search volume that Audible’s market offered and maximised return. Greenlight’s approach proved far more efficient than the existing strategy and resulted in extremely impressive levels of return for Audible.
A solid application of smart search marketing principles deep in the long tail of search engine queries. The Radisson campaign succeeded in delivering multimillion pound returns at massive scale. Their processes used extensive and deep optimisation techniques to deliver outstanding ROI - showing just how powerful search engine marketing can be.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner.
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. If you are not sure and think it's for you but you need to know more, or you can't make this date but want to be trained soon – then contact Viv Cole or Sharon Lim, your Search Academy Managers for more information and provisional dates. Email: 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms. Book your place now, either direct through the Digital team, or with our partner. 
Book now with our partner: Digital Search Academy @The Search Works