The Hitwise UK Annual Online Performance Awards serve up a list of best in class category winners for website traffic throughout 2007. Published this month, the Hitwise team collate data and compare across a large number of services in the same category. What's interesting is that it's the dotcom pureplays who steal the show, nudging out the newspapers, magazines and broadcast media brands that compete in key industry sectors.
This is a ranking of the percentage of user visits a UK website received between January and December 2007. As Hitwise reports on the anonymous online usage and search behaviour of more than 8.4 million UK Internet users (the largest online sample of its kind) the data is solid by virtue of the volumes.
Rankings across the Hitwise industry categories
| Automotive - Classifieds | www.autotrader.co.uk |
| Automotive - Dealerships | www.carcraft.co.uk |
| Automotive - Manufacturers | www.bmw.co.uk |
| Aviation - Commercial Airlines | www.easyjet.com |
| Business and Finance - Banks and Financial Institutions | www.lloydstsb.com |
| Business and Finance - Business Directories | maps.google.co.uk |
| Business and Finance - Business Information | www.moneysavingexpert.com |
| Business and Finance - Employment and Training | www.jobcentreplus.gov.uk |
| Business and Finance - Insurance | www.moneysupermarket.com |
| Business and Finance - Property | www.rightmove.co.uk |
| Business and Finance - Stocks and Shares | uk.finance.yahoo.com |
| Business and Finance - Telecommunications | www.bt.com |
| Business and Finance - Utilities | www.uswitch.com |
| Community - Humanitarian | www.raceforlifesponsorme.org |
| Computers and Internet - Electronics | www.sony.co.uk |
| Computers and Internet - Hardware | www.euro.dell.com |
| Computers and Internet - Social Networking and Forums | www.bebo.com |
| Entertainment - Arts | www.tate.org.uk |
| Entertainment - Movies | www.odeon.co.uk |
| Entertainment - Photography | www.pixmania.co.uk |
| Food and Beverage - Lifestyle and Reference | www.bbc.co.uk/food |
| Food and Beverage - Restaurants and Catering | www.beerintheevening.com |
| Government - Central | www.metoffice.gov.uk |
| Health and Medical - Health Insurance | www.norwichunion.com |
| Lifestyle - Beauty | www.avon.uk.com |
| Lifestyle - Dating | www.gaydar.co.uk |
| Lifestyle - Family | www.genesreunited.co.uk |
| Lifestyle - Weddings | www.hitched.co.uk |
| Lifestyle - Womens Sites | www.handbag.com |
| Music - Companies | www.sonybmg.co.uk |
| News and Media - Print | www.telegraph.co.uk |
| Shopping and Classifieds - Apparel and Accessories | www.next.co.uk |
| Shopping and Classifieds - Appliances and Electronics | www.currys.co.uk |
| Shopping and Classifieds - Automotive | www.ebaymotors.co.uk |
| Shopping and Classifieds - Books | www.whsmith.co.uk |
| Shopping and Classifieds - Computers | www.euro.dell.com |
| Shopping and Classifieds - Department Stores | www.amazon.co.uk |
| Shopping and Classifieds - Flowers and Gifts | www.iwantoneofthose.com |
| Shopping and Classifieds - Grocery and Alcohol | www.tesco.com/grocery |
| Shopping and Classifieds - Health and Beauty | www.boots.com |
| Shopping and Classifieds - House and Garden | www.diy.com |
| Shopping and Classifieds - Intimate Apparel and Accessories | www.annsummers.co.uk |
| Shopping and Classifieds - Music | play.com |
| Shopping and Classifieds - Rewards and Directories | www.kelkoo.co.uk |
| Shopping and Classifieds - Sport and Fitness | www.halfords.com |
| Shopping and Classifieds - Ticketing | www.ticketmaster.co.uk |
| Shopping and Classifieds - Toys and Hobbies | www.toysrus.co.uk |
| Shopping and Classifieds - Video and Games | play.com |
| Sports - Football | www.liverpoolfc.tv |
| Travel - Agencies | www.expedia.co.uk |
| Travel - Cruises | www.pocruises.com |
| Travel - Destinations and Accommodation | www.laterooms.co.uk |
| Travel - Maps | www.multimap.com |
| Travel - Transport | www.easyjet.com |
