Each visitor to a website is at a different stage in their relationship with the brand than the next visitor, and understanding and using this knowledge is critical in getting the best response and generating the highest ROI from your online marketing spend. If a web marketing platform can’t identify the stage in the sales cycle of each visitor, the website will continue to miss golden opportunities at converting and retaining warm prospects and customers. By successfully implementing the concept of RedEye’s e-Loyalty Ladder, you will be able to identify and correctly categorise your web visitors into a segment, and then communicate a highly targeted dialogue with them.
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