Digital Thought Leader and exercise: digital publishing thought leaders
The digital publishing industry is still young and the models of how we use content are changing. Digital strategies should be flexible and open to regular revision, and as part of this, gaining input from other publishers can be valuable as a way to reflect on your own plans. These publishers have each taken different perspectives on web content and the commercial models behind their businesses. Executives taking our Digital Publishing Strategy Academy are encouraged to read through the interviews and reflect on the directions of those media brands. Are you already trying out these techniques? Are there issues you can take on board for your own business? Are some of their ideas applicable in your sites?
Carolyn McCall - CEO, Guardian Media Group | Read the interview and exercise
Alison Wheeler - UK CEO, Wikimedia | Read the interview
Pete Clifton - BBC News | Read the interview
Antoine Clement - Elle | Read the interview
Vince Broady - Gamespot | Read the interview