Example lesson: Boosting web publishing profits
Improving the engine of your web business
Every publisher wants to raise their profits, yet it’s not always clear where to start. With rapid development continuing to be the norm, publishers need to be able to read the landscape and set the right direction. Costs and revenues behave differently in online to print, and the economics for success vary over time. Familiarity with the key principles behind different generations of websites is the starting point in knowing how to boost your website revenues. This reveals implications for the site’s business models and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.