Case study: School of Photography Masters at Gazeta Wyborcza | Sector: Publishing | Format: Website
For eight summer weeks eight award-winning Gazeta Wyborcza's photographers shared their knowledge of photography-making with readers of Gazeta. Each Friday we published theme lesson on how to take better photos. Photo reporters shared tips and tricks about photography-making, illustrating it with photos.
We named this programme School of Photography Masters at Gazeta. Our goals were to create a new form of relation with our readers, as well as attract new ones with special content in Gazeta; to encourage people to interact with us and to visit our new web portal wyborcza.pl; to cooperate with Gazeta's Sale Department and of course - increasing circulation of Gazeta Wyborcza.