We have developed more than 50 training courses and management coaching programmes to help accelerate organisations of all sizes. They give you the edge by delivering the latest thinking in internet marketing, best practice in online publishing and the right way to harness digital business strategy for your firm.
On this page you will find some of our more popular courses.
There is a vast skills gap in the media and marketing industries. It’s holding individuals and companies back. Online can be tough; impenetrable language, constantly changing technologies or suppliers, unclear business process and evolving models for trading. And the pace means that even if you were up to speed six months ago the game will have moved on. That’s why media owners, agencies and brands asked us to set up a programme of highly focused digital training that helps firms get exactly the skills they need, right now. The Digital Training Academy have been delivered in more than 20 countries, helping thousands of marketers from more than 50 countries boost their performance. Top quality, jargon free, leading edge training to the future leaders of the media and marketing industries.
Could you and your team achieve more with the help of expert training in digital marketing and publishing? Digital’s practice was set up in 2000, and our trainers started teaching online marketing more than a decade ago. There are more than 40 different topic areas we cover, and you can choose from three levels: orientation (for newcomers to the industry), advanced (for those with up to two years’ experience), or masterclasses for those with over five years experience who have specific business challenges to solve. If budgets are tight and you can’t afford our in-company bespoke learning programmes, then why not contact our team about other approaches?
An intensive three day residential programme to unlock a step-change in the value you get from your marketing budgets. Find out how the web can deliver more leads for your firm, and help convert them faster. Learn how to plan web advertising smarter than your competitors. Win sales from your rivals through stronger relationship marketing. Improve the ROI from your websites and offline marketing. This world-class training programme from the Digital Training Academy is built around the specific challenges you and your team face in your specific market. The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s marketers.
More details? Tutors@DigitalTrainingAcademy.com
Find out about our latest Digital Acceleration Programmes
Learn how to write for the web brilliantly and find out how to make your online content even more compelling. Explore how to create smarter web programming that delivers more benefit to your audiences in less time. Learn how to apply web analytics into programming and content design, and how to build audiences to your online media properties. Find out when and how Facebook and Twitter deliver the most from plugging into the publishing process and boost your audiences in ways that are cost effective and sustainable. The syllabus is entirely customised to deliver exactly what your team need in today’s market.
More details? Tutors@DigitalTrainingAcademy.com
Newspaper readership is in chaos, television viewing is timeshifting, the media diets of the 20-something generation are unrecognisable from a decade ago. This senior management programme coaches leadership teams on how to develop strong digital media businesses with the growing advertising revenues, compelling content and rising audiences. The two day intensive management Academy is entirely customised to deliver exactly what your team need in today’s market, helping leadership teams lead. Give your staff and shareholders the confidence they need by boosting the knowledge and skills you have at the time of greatest change in broadcasting and publishing.
More details? Tutors@DigitalTrainingAcademy.com
Double the value you get from your web advertising. Learn how to plan smarter campaigns that focus budgets where they work hardest. Create more impact in your advertising, with higher response rates and better click-throughs. Blend marketing strategies together to deliver a step-change in the performance of your marketing budgets. We’ll show you how to brief your agencies better and improve longer term ROI from digital and integrated agencies. This world-class training programme from the Digital Training Academy is built around the specific challenges you and your team face in your specific market. The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s marketers.
More details? Tutors@DigitalTrainingAcademy.com
As digital marketing goes mainstream, marketers need to gain the insights and confidence to apply their marketing thinking as effectively to these new environments as they do in classic media. The speed of change creates a skills challenge in every firm and this Digital Essentials Academy is designed to quickly lift knowledge across a wide area of digital disciplines. This programme of digital marketing coaching includes intensive face-to-face training, with online exercises before and after, a longer term graduate programme of regular research briefings, and a Digital Classroom. The coaching is broad, covering online media, search engine marketing, websites, mobile and email, as well as how to get more from agencies.
Ask a Tutor for more details | Enquire about bookings | Request a skills assessment
Social media, social networks, blogs and online communities have permanently changed online marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The challenge for marketers is that while the rewards may be rich, the risks are greater. Their brand is just one guest among millions, and nobody is in control.
There’s a new type of transparency in customer relationships. The interruptive model of advertising is weakening in favour of engagement. The challenge to persuade consumers to give their attention grows ever greater. And between Twitter, Facebook, MySpace, Google and the portals, there’s a ceaseless stream of new technologies and techniques to try.
Social media needs to tie together PR, advertising, customer service and corporate messaging, and create news, discussion and entertainment customers want to engage with. With the right direction, brands can help nurture consumer generated content, boosting discussion and the reach of their messages. Web publishers have a new role in making their content exportable and participative.
Learn to count, how to count it and how to use what you count. In Web Analytics Academy you'll discover why most web businesses are flying blind, failing to have the right key performance indicators in place and why many more waste energy tracking the wrong thing altogether. Find out what to trust and what to ignore. Get it right and your marketing becomes truly trackable and your KPIs really meaningful.
It's not about the technology, it's about the people. That may seem like an odd learning point for a web analytics Academy, but while every website has a smart stats package, how many firms have 'data analysts' to interpret what it says or act on what they learn? If you do then rest easy: you're well ahead of the pack and gaining ground on your competitors. Our advice? For every dollar spent on software, put ten or more into the people who interpret it. Get your resources right and you'll be able to unlock the real value of understanding where your customers are going. Use the Web Analytics Digital Classroom for questions.
With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point in that navigation. This reveals implications for the site's business models and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.
Enquire about bookings | Request a skills assessment
Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on course for advertising operations teams teaches the basics of advertising trafficking and scheduling. It's an orientation to the principles and theory, and a roadmap for applying them to your workflow. You'll see how popular tool kits work them and get a clear picture of how trafficking fits into the bigger picture.
Enquire about bookings | Request a skills assessment
Getting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimisation. It's your fast track to being able to make informed decisions about when, where, and how to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.
We've been running The Search Academy for over three years and even last week we're still hearing learners talk (rather embarrassingly) of multi million search campaigns that don't have specific, measurable or time-bound objectives. Crazy, but true. We talk about SMART marketing objectives a great deal and I've posted some examples in one of the public Search Academy Classroom comment pages.
More tips? Digital Search Academy Classroom | Enquire about bookings | Request a skills assessment
Strengthening your team with the knowledge about how the online markets work is key to unlocking pent-up potential. Even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products being pitched will meet client objectives. Get the knowledge to the right level and not only does each person's productivity increase, but the whole crew comes together to deliver better results. This practical one day course will cover the basics, answer those unanswered questions and help your team pull together to sell online media effectively.
Media planners in six countries told us the same thing: there's nothing more frustrating than having sales teams get the numbers wrong. "It wastes our time, and if they don't know the difference between impressions, uniques and reach when they're selling, how can we trust the numbers after?" Our tutor's message: get the numbers clear before taking anything out to your agency. And if you're not proud of the traffic stats, look at whether the product is really up to the job.
More tips? Digital Media Sales Academy Classroom | Enquire about bookings | Request a skills assessment
Writing and producing for the web has a great deal in common with developing content and programming for traditional print and broadcast media, and this conversion course helps editorial teams with strong classic media experience transition into these new channels. Strengthening your team with knowledge of how online content builds audiences, and how communities and social media can boost traffic is key for in helping get the most from your assets. Video content and data feeds can also transform the success of a website, but only when they’re part of a strong publishing strategy. Editorial teams need the knowledge about how the online environment works to help boost audiences and bring more people to your site. This academy helps existing journalists and producers get their knowledge to the right level. Not only does each person’s productivity increase, but the whole crew delivers better results. It’s hands-on, practical and focused on your sites.
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Marketing to doctors online is an essential part of today’s marketing mix. The web has become a powerful force for raising awareness, providing information, influencing purchase behaviour and creating support for sales teams.
It’s critical that pharmaceutical brands who want to market to doctors online use the web effectively in their marketing. Marketing to doctors online can give you the edge for any aspect of the marketing mix, from sparking discussion and building brand image to driving sales leads and supporting customer service. There are tools and techniques that support corporate communications and lobbying objectives, as well as new ways to listen to the market and find out what doctors are saying about your brand online. Used smartly these marketing tools can boost brand equity, drive purchase intent and help you reach new prospective customers - as well as increasing purchase value and volumes among existing customers.
In this digital marketing academy we showcase the smartest ways to market to doctors online. We show you the techniques and then practice them together in workshops focussed around the priority business goals your firm faces today. In the Internet Marketing Academy for marketing to doctors online, your team will learn about the latest models and approaches for building brand image and consumer connections through the web, email, social media, your own brand websites and mobile marketing platforms.
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Marketing pharmaceutical brands online is an essential part of today’s marketing mix. The web has become a powerful force for raising awareness, providing information, influencing purchase behaviour and creating support for sales teams.
It’s critical that pharmaceutical brands who want to gain an edge in their marketing need to use it effectively. Pharmaceutical brands can use digital channels for any aspect of the marketing mix, from sparking discussion and building brand image to driving sales leads and supporting customer service. There are tools and techniques that support corporate communications and lobbying objectives, as well as new ways to listen to the market. Used smartly these marketing tools can boost brand equity, drive purchase intent and help you reach new prospective customers - as well as increasing purchase value and volumes among existing customers.
In this digital marketing academy we showcase the smartest ways pharmaceutical brands can be marketed online. We show you the techniques and then practice them together in workshops focussed around the priority business goals your firm faces today. In the Internet Marketing Academy for pharmaceutical brands, your team will learn about the latest models and approaches for building brand image and consumer connections through the web, email, social media, your own brand websites and mobile marketing platforms.
Enquire about bookings | Request a skills assessment
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Selling content and services into the online media industry demands a good understanding of how online publishing works. Strengthening your team with knowledge of how content builds audiences, and how communities and social media can boost traffic is key for successful sales to online media. Video content and datafeeds can transform the success of a website, but only when they're part of a strong publishing strategy. Sales teams need the knowledge about how the online markets work to help web publishers unlock the potential for their audiences. Even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products pitched will meet client objectives. This academy gets the team's knowledge to the right level; not only does each person's productivity increase, but the whole crew delivers better results. Hands-on, practical and focused on sales: just what's needed.
Read more | Enquire about bookings | Request a skills assessment
Marketing travel or airline brands online is an essential part of today’s marketing mix. The web has become a powerful force for spreading trends in clothing and fashion, and brands who want to gain an edge in their marketing need to use it effectively. Travel or airline brands can use digital channels for any aspect of the marketing mix, from sparking discussion and building brand image to driving footfall on the highstreet. Used smartly these marketing tools can boost brand equity, drive purchase intent and help you reach new prospective customers - as well as increasing purchase value from existing customers.
In this digital marketing academy we showcase the smartest ways travel or airline brands can be marketed online. We show you the techniques and then practice them together in workshops focussed around the priority business goals your firm faces today. In the Online Marketing Training for travel brands, your team will learn about the latest models and approaches for building brand image and consumer connections through the web, email, social media, your own brand websites and mobile marketing platforms.
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Marketing luxury brands online is an essential part of today’s marketing mix. The digital marketing of luxury brands has become a powerful reference point in advertising and building customer relationships, as well as maintaining the image and prestige of luxury brands. Used smartly it can boost brand equity, drive purchase intent and help you reach new prospective customers as well as recontacting existing customers.
In this digital marketing academy we showcase the smartest ways luxury brands can be marketed online. We show you the techniques and then practice them together in workshops focussed around the priority business goals your firm faces today. Your team will learn about the latest models and approaches for building brand image and consumer connections through the web, email, social media, your own brand websites and mobile marketing platforms.
Enquire about bookings | Request a skills assessment
Continue reading "Digital marketing for luxury brands" »
Marketing luxury brands online is an essential part of today’s marketing mix. The web has become a powerful reference point for advertising luxury brands and maintaining the image and prestige of luxury brands. Used smartly it can boost brand equity, drive purchase intent and help you reach new prospective customers as well as recontacting existing customers.
In this digital marketing academy we showcase the smartest ways luxury brands can be marketed online. We show you the techniques and then practice them together in workshops focussed around the priority business goals your firm faces today. Your team will learn about the latest models and approaches for building brand image and consumer connections through the web, email, social media, your own brand websites and mobile marketing platforms.
Enquire about bookings | Request a skills assessment
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Writing your email marketing plan. At Digital we hate training that sits on the shelf gathering dust. The aim of our Academies are to change the way you and your team behaves in the digital market and this exercise is designed to draw together some of the key points to help build your marketing plan. Even if you are not normally the plan's author, even if you have agencies and teams of digital specialists working with you, walking through the steps in the plan is key to experiencing the challenges and questions your colleagues will face. For many of our participants it's an exercise they can refer to throughout the next few years; for some it may even form the start of the plan itself.
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Rapid development continues in publishing business models.Smart publishers need to not only be abreast of the latest developments in social media, consumer generated content and mobile publishing, but need to be able to craft the right strategies for their titles and audiences. The Internet Publishing Strategy Academy is an intensive programme of workshops to deliver the essential knowledge your team needs and move the business forwards with ideas and frameworks that can be quickly applied.
Publishers need to be able to read the landscape and judge which tools and technologies will affect them, and then decide the best way to bring them into the business. This extensive management development programme is customised to the specific needs of your Internet media business and the specific challenges you face today. We boost the knowledge and skills of your publishing or leadership teams to increase their intuition about how to tackle new content formats, new advertising, new subscription models and new organisational structures.
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Learn how online media planning builds on the familiar concepts of reach and frequency from traditional media. Discover how you can get your media space to work harder for you on the web. Find out what's worth tracking and why there are many false friends when it comes to accountability. Follow our hints and tips and discover what you need to know.
If you're completely new to online media, then one way to start is by following what you know. Look for the magazines, newspapers and television media that serviced your clients and their campaigns in the past. Chances are they'll all have online offerings, and that there will be a similar type of viewer logging on. You automatically get the same environment and that brand halo effect of the media property. Just remember to pay special attention to the audience volumes, campaign reach, and whether international viewers account for too many eyeballs. There are dozens of ways to approach online planning, but we've found this useful on the Orientation Level for helping thousands of print and broadcast planners find their webbed feet.
More tips? Digital Media Planning Academy Classroom | Enquire about bookings | Request a skills assessment
The sudden arrival of digital networked media in our homes and offices has changed the way we use technology. It's having a profound effect on our ‘media diet', and as the services available online broaden, so too do the reasons why we log on and communicate. From entertainment and chatting, to making cheap phone calls and emails, from shopping and searching, to studying and researching: it's all happening on the web. As the time consumers spend with all media adjusts to compensate for this, our Academy explains the trends and gives you the key facts. And along the way we'll touch on some of the milestones of the growth of digital media in our lives.
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Rapid development continues in publishing business models. Smart publishers need to not only be abreast of the latest developments in social media, consumer generated content and mobile publishing, but need to be able to craft the right strategies for their titles and audiences. The Digital Publishing Strategy Academy is an intensive programme of workshops to deliver the essential knowledge your team needs and move the business forwards with ideas and frameworks that can be quickly applied.
Publishers need to be able to read the landscape and judge which tools and technologies will affect them, and then decide the best way to bring them into the business. This extensive management development programme is customised to the specific needs of your digital media business and the specific challenges you face today. We boost the knowledge and skills of your publishing or leadership teams to increase their intuition about how to tackle new content formats, new advertising, new subscription models and new organisational structures.
Familiarity with the key principles behind different generations of websites is the starting point in that navigation. This reveals implications for the site’s business models and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.
Enquire about bookings | Request a skills assessment
Continue reading "Digital Publishing Strategy Academy" »
The digital networked society creates new models for social interaction. Online communities may have been prospering long before the web, but only in the last few years have they crossed into the mainstream. Social software has unlocked the enthusiasm to self-publish, but while every brand now aspires to owning a community, few will ever succeed.
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All you need to know, packed into an afternoon! Blogging has suddenly arrived in the world of corporate communications. Whether we like it or not people are out there talking about our brands and our businesses. They are doing it in public and, thanks to Google and those other search tools, anyone can find out what they are saying within a click of a mouse.
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Social and professional communities have now moved to the web and there are new ways to interact. Suddenly every website publisher wants a blog. Whether it's in the structure of a diary, the space for an opinionated director to talk, or a way of unlocking their corporate social responsibility messages, blogs are the seen as the key. They are the simplest form of user generate content and used well they can transform your image and strengthen wider corporate communications objectives. Yet while blogging has washed over the industry like a tidal wave, few blogs truly succeed. The software is only the starting point, and building the right personality and message needs to be part of a wider strategy. In Digital's Blogging Academy we look at the formula for success, the best in best practice and explain the rules and structures for creating successful blogs.
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All of our mobile marketing training and mobile marketing strategy development is customised and in-company, designed to give your agency or brand the edge in a competitive marketplace. However there are a couple of resources available on the supporting password-free web pages…
Mobile Marketing Academy page | Mobile marketing training case studies