Mobile marketing training: Understanding the scale of mobile growth and consumer attitudes
Mobile marketing is growing rapidly in most countries and marketers need to be confident about the potential for mobile in the marketing mix. These background notes provide a few examples of the scale of change in mobile marketing and form a briefing for agencies and marketers taking part in our mobile marketing training programmes. Although handset use has been near-saturation levels in many countries for ten years, it is only recently that mobile marketing has started to become a part of the strategic marketing mix. In the Digital Mobile Marketing Academy we will explore the theory and practice of mobile marketing, how to use the different channels and ways to understand the expectations consumers have in this most intimate of media channels.
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