Mobile marketing training: Building effective SMS marketing campaigns
This is an advanced mobile marketing training course for mobile agencies and companies using mobile marketing. Text messaging is a mainstream communications channel in every country, but marketers struggle to find ways of incorporating it into their business. SMS messages can build brands, create engagement and achieve immediate sales. Text messaging can be easily used by the largest brands and the smallest micro-businesses, with very low costs of entry and a range of simple ways to get started. Experienced digital marketers can weave SMS marketing techniques into integrated campaigns, fuelling audiences and connections.
This Mobile Marketing Academy explores the best practice in text messaging, how to create mobile marketing campaigns using SMS and how to build meaningful results. There are mobile marketing case studies to support the programme and connections to other mobile marketing training modules that go beyond SMS marketing.
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