SMS text marketing for theatres
Text messaging in entertainment
Any firm with limited and time sensitive inventory can use SMS as a way of offering deals to segments of its customer-base. Theatres with defined local catchments and a registered base of fans can target them with offers for last minute seats if it is clear that there will be spare capacity at a performance. This increases the margin of the theatre, fills unsold seats, builds loyalty among theatre-goers and builds discussion of the production with the associated viral effects between friends. But be cautious about targeting high value customers, their contribution to total sales may be too great and they may be less price sensitive than other segments, so look for casual customers who are price sensitive and target this separate segment to grow sales first. Reward high value customers differently.
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