Mobile marketing case study: Apple iPhone | Sector: Telecommunications | Format: Social media and online video
A few of the examples of how Apple and its communities have been engaging through YouTube.
Using social media to encourage discussion, chat and create engagement is at the heart of digital marketing '2.0'. Follow the links and see some of the comments alongside these videos.
iPhone Magic
iPhone App "Crayon Physics Deluxe"
WWDC 2008 News: iPhone 3G makes its debut
iPhone Everything