Mobile marketing case study: T-Mobile Life’s for sharing | Sector: Telecommunications | Format: Television, video, viral and social media
A big idea, executed beautifully. This approach of taking the idea of a flash mob, and the connections between people, and turning it into a massive entertainment experience is a powerful way to communicate the brand values and the consumer benefit of the operator. Mobile operators have real challenges in differentiation, so this type of brand building activity can be fundamental for setting the framework through which consumers see the sector. T-Mobile began the campaign with heavyweight media exposure to build reach and frequency of the video. They extended the campaign across social media and their own media channels, supported with PR and strong online discussion.
YouTube viral video content | T-Mobile Lifes For Sharing Youtube | View campaign creative