Mobile marketing case study: Transport for London Cabwise | Agency: Incentivated | Sector: Public | Format: Mobile
Mobile helps to reduce cab-related attacks by 46%
In an effort to reduce crime related to illegal taxis in London Incentivated launched the Cabwise initiative where by subscribers could text HOME to 60835 (spells ’G0TFL’) to receive local licensed minicab and taxi information in the area they are texting from. A Location Based Service search is used to pinpoint the subscriber’s exact location, enabling the relevant information to be identified and sent. The database of 45,000 licensed minicab operators and drivers is updated daily to maximise safety.