Mobile marketing case study: British Airways | Agency: Incentivated | Sector: Travel | Format: Mobile
Mobile enhances passenger experience for BA
British Airways launched a new mobile service that could providing passengers with up to the minute the information they about their flights. Passengers enter their mobile numbers via ba.com. Up-to-the-minute SMS alerts are sent if their flight is going to be delayed or is cancelled. Messages are sent in a number of languages. The service integrates with BA’s existing information system.