Time with online media: key statistics at a glance
This is what we know about media consumption in Europe today:
Western Europe
20-27% of all time with media
Internet: One day a month per person
24 hours a month, 36 hours in UK
Internet bigger than TV
The lead media channel for many European under 34 year olds
Remember: if marketers crave engagement, the part of the media planner's job is to find time where audiences are and when and how their attention can be gained. The massive shift in the role of the web and email in people's daily lives reflects a shift in time and engagement away from classic media channels and to the digital ones.