Nasz kurs zacznijmy od krótkiego ćwiczenia. Pomyślcie o tym, co okazało się strzałem w dziesiątkę a co totalną klapą w marketingu w wyszukiwarkach, jakie są mocne a jakie słabe strony tej formy promocji. Weźcie pod uwagę rozwiązania, formaty, produkty, firmy, kampanie marketingowe - wszystko, co obejmuje sobą SEM. Zatem what rocks and what flops in search engine marketing? Wasze pomysły możecie umieszczać poniżej w komentarzach. Omówimy je na początku naszego szkolenia.
The Search Academy - ćwiczenie: dobre i złe strony marketingu w wyszukiwarkach
Digital Intelligence
Digital Research
- Finding you the best research
- Digital Intelligence research briefings
- Media consumption of teenagers: implications for marketing to teens
- Media multi-tasking: a snapshot in changing behaviours of digital consumers
- Asia research news 2009: ICT expansion and empowerment across Asia
- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
Comments (2)
What’s good about SEO?
It’s cheap long term.
You don’t pay for the traffic.
It unlocks the value of your website.
It’s credible, users don’t see it as commercial (it’s editorial not advertising).
It affects your brand.
What’s bad about SEO?
What I don’t like about SEO is that you can try very hard to do something and nothing works.
What I hate about SEO is spammers.
I don’t like Google’s position on the market.
SEO is so complicated compared to banner campaigns we run.
Posted on August 29, 2007 4:34 PM
I took some notes during our training. This is what you like about Search Engine Marketing:
SEO and SEM always surprises me as it develops at a quick pace
SEM is great for direct sale
It makes me learn all the time.
What’s good about PPC?
It’s fast, cheap to start, easy, measurable.
It works, you can see the results quickly.
It’s traffic but it does not mean business.
Business model is good, customers tell us what they want.
Posted on August 29, 2007 4:33 PM