Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of over 2.2 billion emails, published this year, has revealed the most (and least) effective keywords and phrases in email marketing subject lines. 22/10/2013 | Full story...
Vine and Flickr are the fastest growing global apps for smartphone and tablet users, with Google Maps and Facebook being the most popular overall, according to new research. 21/10/2013 | Full story...
Facebook and Pinterest are the leading social networks for sharing content, with Google+ lagging far behind, according to new research. 25/10/2013 | Full story...
Less than 10 percent of senior UK marketers have full confidence in their own digital marketing skills [8%] or those of their teams [9%] Adobe research has found. 25/10/2013 | Full story...
Most executives now place reputation above economic trends and competition in terms of risk, following the rise of social media, according to new research. 24/10/2013 | Full story...
Native advertising will become the most preferred form of advertising by 2025, taking the form of sponsored content across all media platforms, according to a new study by AOL UK. 23/10/2013 | Full story...
Proving it was no fluke, Yahoo has remained top of the US traffic charts for the third month in a row, ahead of Google, Microsoft and Facebook, as the internet giant continues to turn around its fortunes. 23/10/2013 | Full story...
UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report. 25/10/2013 | Full story...
The use of digital coupons in the US is growing faster than expected, with smartphone users proving to be a key driver, according to new research. 22/10/2013 | Full story...
Internet display advertising rose sharply during the second quarter of 2013, rising 27% compared to TV's increase of just 4.2%, according to new research. 22/10/2013 | Full story...
Japan has the fourth biggest online population the world, with an audience that skews significantly older than the global average, according to a new in-depth report from comScore. 21/10/2013 | Full story...
Facebook ads are performing strongly across all key performance indicators with conversion rates more than doubling during the third quarter of 2013 according to new research. 21/10/2013 | Full story...
Ever wondered what the biggest causes of customer unhappiness are? As the Christmas rush draws nearer, Service Management Group (SMG) has analysed over 359,000 customer responses to work out what matters most to British shoppers in store. 22/10/2013 | Full story...
Facebook ads are 1,790% more profitable on Apple's iOS than Android, according to new research looking into the social network's mobile ad effectiveness. 18/10/2013 | Full story...
Over a quarter of executives from around the world believe digital transformation is already a critical factor for their companies long-term survival, according to a new survey. 15/10/2013 | Full story...
UK advertisers are spending more on search advertising and are generating better results according to new research. 15/10/2013 | Full story...
Broadcast TV is losing popularity with the younger generation of millennials in the US (18-34 year olds), according to new research. 16/10/2013 | Full story...
Just over 1% of a retail website's users generate as much as 40% of its revenues according to new research. 15/10/2013 | Full story...
Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today, according to new research. Watch this video from Pew Research outlining its key findings below. 16/10/2013 | Full story...
CPG rich media ads perform 20% better than standard banners, with video and social features built into ads improving performance, according to new research from MediaMind. 16/10/2013 | Full story...
Smartphone use in India has soared, with more than half of all web traffic coming from users with a mobile as their sole source of internet access, according to new research. 15/10/2013 | Full story...
Social media continues to be an increasingly popular activity for German mobile users, according to new research from comScore. 14/10/2013 | Full story...
In August 2013, the retail category was visited by over 5 million Swedish internet users, an increase of 12 percent compared to August last year, according to new data from comScore. 14/10/2013 | Full story...
