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Big developments in mobile and social are creating new ways you can reach consumers in 2014. Integration of retail into digital gets a boost as Pinterest opens to retailers, and Google starts tracking in-store consumer behaviour.
What does it mean for your brand or market in 2014?
Simply ask.
Your trainers and strategists are setting up short Live Meetings as part of the free service to support the first 200 of our graduates. These sessions focus on the key elements impacting your specific team. Email us find out about availability.
Always-on training, for always-on marketing.
Best of wishes from all the Digital Acceleration team
Danny Meadows-Klue
President
Digital Training Academy
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Twitter's share price rose a massive 73% on its first day of trading on the New York Stock Exchange, closing at $44.90, as the social network exceeded Wall Street's expectations. Watch this video from the Daily Telegraph, showing the Twitter stock float as it happened, below. 08/11/2013 | Full story...
Pinterest is opening up its site to retailers for the first time, as the popular online scrapbook begins letting brands capitalise on its user data for the first time. 15/11/2013 | Full story...
Google has made its app translation tool available to all developers, letting brands and individuals reach a much larger international audience. 12/11/2013 | Full story...
Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and engagement compared to its smaller rival, according to new research. 11/11/2013 | Full story...
Google is reportedly testing a tool that uses smartphone location data to monitor when consumers visit stores, providing a vital link between online and offline purchase behaviour. 11/11/2013 | Full story...
Digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged 50 or more ad versions in a single campaign has increased by 32.2% over the last four years, according to new research. 07/11/2013 | Full story...
Google is to start indexing content inside apps, meaning that users will see installed app content appear on their search results for relevant keywords. 05/11/2013 | Full story...
Blackberry has made a surprise U-turn on its planned $4.7bn (£3bn) sale to consortium Fairfax Financial, instead replacing its chief executive and raising $1bn from investors. Watch this video from Bloomberg discussing the move. 05/11/2013 | Full story...
Google has revealed the latest version of its Android operating system, named after the Nestle chocolate brand KitKat, as part of the launch of its Nexus 5 smartphone. Watch the promo video here. 04/11/2013 | Full story...
Facebook is planning to record a user's cursor details when browsing the social network, recording details such as how long users hover their cursors over ads, in a bid to offer better targeted ads while boosting product development. 01/11/2013 | Full story...
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British Airways has unveiled new interactive digital billboards that can identify real planes as they fly overhead, courtesy of some technical wizardry. View a video showing the poster in action below. 22/11/2013 | Full story...
With the help of an innovative laser-print technique, Fyffes managed to print six different comics on banana skins. This case study looks at how the fruit brand managed to get kids to ditch sweets for bananas. 20/11/2013 | Full story...
As part of its hugely successful 'Volvo Trucks' stunt series on YouTube, the Swedish auto maker hired the 'Muscles from Brussels' himself - Jean Claude Van Damme - to perform an eye-watering stunt between two moving heavy vehicles. 19/11/2013 | Full story...
As part of its 'Stay Together' series, this video from Skype tugs at the heart strings, telling the story of a long-distance friendship between two teenage girls, from the US and New Zealand, who were both born with one arm. The emotional impact of the ad has led to over 2 million views so far. 13/11/2013 | Full story...
In its most ambitious campaign yet, Samsung's latest Galaxy viral video pitches football star Lionel Messi against a horde of invading aliens. The campaign is only just kicking off, with more big players set to join the 'Galaxy 11' in what looks like a big budget sci-fi version of 'Escape to Victory'. 12/11/2013 | Full story...
With the latest John Lewis' Christmas ad hitting both TV and YouTube over the weekend, just how did the retailer manage to achieve such high-profile anticipation and social media comment for a seasonal campaign? This case study from the Institute of Practitioners in Advertising (IPA) interviews some to the people behind the previous festive campaigns. 11/11/2013 | Full story...
To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). 07/11/2013 | Full story...
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. 06/11/2013 | Full story...
Energy drink Gatorade has embarked on a new campaign in Italy, offering a free online fitness program to consumers. 21/11/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/online-advertising
This month unearthed more evidence that online advertisers are not doing enough in terms of accountability. New data indicates that brands are often kept in the dark by their agencies over ROI and margins, while half of digital ads not seen by their intended viewer. Meanwhile, UK retail giant Tesco courted controversy for scanning users' faces to sell targeted ads at checkouts. An Orwellian step too far or smart digital marketing?
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How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers. 19/11/2013 | Full story...
This chart shows the breakdown of online audience age in Asia Pacific compared to the worldwide average. India has the highest percentage of young people online, with the 15-24 age group accounting for 37% of India's online audience. 18/11/2013 | Full story...
It was a big challenge in 2003 - and it's still a big challenge today. Across Europe, marketing directors feel unable to measure the return on investment from their digital marketing spend. Many client marketers complain of little insight from their agencies. Digital channels may be working hard, but most companies don't know which ones, and why... 14/11/2013 | Full story...
Over half (54%) of advertising delivered goes unseen by the intended recipient, according to this new infographic from Infectious Media. 08/11/2013 | Full story...
Tesco is trialling new technology that will scan customer's faces at petrol stations to sell targeted adverts shown on screens near the till. Watch this video from BBC click explaining how the technology works. 05/11/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/email-marketing
New research shows that Gmail's 'Promotional inbox' is proving a success, as recipients start to browse their inboxes (instead of retail sites) for offers. A new DMA report says marketers should focus on content rather than devices when it comes to email, and we list the top 10 brands for Facebook customer service.
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Despite fears that a segregated inbox for marketing messages would switch off consumers, Gmail users are actively searching its new Promotions tab, reading as much commercial email as before, according to new research looking at email marketing trends. 21/11/2013 | Full story...
Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, recent research published by the Direct Marketing Association (DMA) reveals. 12/11/2013 | Full story
and data...
Telecoms firm Personal Argentina was the top brand on Facebook in terms of answered questions minus unanswered questions, according to a new report and infographic from Socialbakers. 08/11/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing
Google updated its voice search this month, as the firm continues its shift to 'conversational search' to cater for the influx of wearable technology set for 2014. The search giant as hit by a $17m fine for tracking Safari users without their permission. New research reveals that a quarter of all UK retail traffic comes from overseas, showing that brands are playing a global game now, whether they want to or not.
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This chart shows the perceived business value digital marketing channels provide marketers. Marketers' answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. 19/11/2013 | Full story...
Google's has revamped its iOS app, with features from Android's new software now available on Apple devices, include its most advanced voice search yet along with new alerts and cards. View a promo video for the updated Google Now iOS app here. 07/11/2013 | Full story...
Shoppers are now 'citizens of the world', according to the latest stats from BRC which were released last week and show an increase of 23% in the online search for British retailers from overseas. 01/11/2013 | Full story...
Google has been forced to pay $17m (£10.5m) for tracking Apple's Safari browser users without their permission. 20/11/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/facebook-marketing
Just how valuable are Facebook ads? The question has plagued marketers for years, and this month the social network locked horns with reputable research firm Forrester, when a survey ranked it bottom of a satisfaction index. Meanwhile, Zuckerberg's pledge that Facebook 'is a mobile company now' seems to be coming true- half of its revenues now come from smartphones and mobiles.
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Facebook has hit back against Forrester, after a report from the research firm claimed the social network has 'failed marketers' by neglecting brand pages in favour of paid ad tools. 05/11/2013 | Full story...
Facebook has hired former MEC boss Steve Hatch as its first regional director for the social network in the UK and Ireland. 11/11/2013 | Full story...
Facebook's mobile ads now generate nearly half of all the social network's revenues, the company has announced. 06/11/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/mobile-marketing
Nokia and Microsoft's mobile deal got the green light from shareholders this month- whether the new electronics giant can rival the likes of Android, Apple and Samsung remains to be seen. Meanwhile, new data shows that over half of all mobile sales occur on iPads, and Samsung continued its work on Android rival Tizen.
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This chart shows the percentage of people who are completely loyal to a mobile phone brand by region. The Middle East and Africa shows the most loyalty out of all regions analysed with 35%. 27/11/2013 | Full story...
This chart shows the top branded Instagram accounts whose content has been shared on social networking sites other than Instagram. 20/11/2013 | Full story...
Nokia shareholders have approved the 5.44 billion euros (£4.5bn) sale of its mobile phone division to Microsoft, as both firms looks to regain lost ground to Google, Samsung and Apple in the mobile sector. 20/11/2013 | Full story...
Over half (56%) of mobile online sales originating from a marketing email take place on an iPad, according to new research. 18/11/2013 | Full story...
Tizen, a potential new rival to Android backed by Samsung and Intel, has got new 36 companies on board to support the operating system ahead of its full launch planned for 2014, including eBay, Konami, McAfee, Panasonic, and The Weather Channel. 15/11/2013 | Full story...
- Global smartphone trends: Windows 'now accounts for 1 in 10 devices' across Europe
- Loyalty gets smart - UK shoppers ditch traditional cards for their phones
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www.DigitalStrategyConsulting.com/intelligence/content-marketing
Endemol made a big investment in digital in November, as the 'Big Brother' producer looked to move into video on demand channels. Yahoo began a bizarre domain name clear-out (Sandwich.com anyone?) while new data showed that time-shifted TV viewing is now becoming the norm.
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Sony's PS4 has gone on sale it the US, becoming the fastest selling console ever, breaking first day sales records ahead of rival Xbox One launch next week. Watch this launch video from the Daily Telegraph below. 18/11/2013 | Full story...
Apple continues to dominate the mobile app sector in terms of revenue, generating 63% of the sectors revenue through its App Store, compared to 37% from Google Play, according to new research. 08/11/2013 | Full story...
Microsoft's next-generation console, the Xbox One, has gone on sale in the UK as the pre-Christmas battle with Sony's Playstation 4 gets underway. Watch this report from the BBC below. 22/11/2013 | Full story...
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A consortium of tech firms including Microsoft, Apple, Blackberry, Ericsson, and Sony, have teamed up to file a lawsuit against Google and its Android smartphone makers, over the way it matches search terms with relevant advertising. 04/11/2013 | Full story...
Domain name registry Nominet has announced plans to introduce '.uk' address as a shorter alternative to '.co.uk', despite previous claims that the move would cause confusion. 21/11/2013 | Full story...
Internet advertising costs could leap if the US Congress discussions about taxing advertising proceed, affecting web advertising. 18/11/2013 | Full story...
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