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3bn consumers are now online - another landmark moment in the development of the internet.
To support graduates of our training, we've launched new special reports to top-up your knowledge and your existing online classrooms. Select from the 40 key digital topics and markets - from Twitter to WhatsApp, China to Russia. Your trainers and strategists are summarising the stories that matter most for marketers.
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Danny Meadows-Klue
President
Digital Training Academy
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The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research. 08/05/2014 | Full story...
Google Glass is now on sale to anyone in the US for the price of £1,500, as the next phase of the 'Explorer Program' goes to the public. 15/05/2014 | Full story...
A European court has ruled that Google must change some search results at the request of ordinary people when they show links to outdated, irrelevant information, in an important test of the so-called "right to be forgotten" on the web. 13/05/2014 | Full story...
Google is still the world's largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data. 12/05/2014 | Full story...
Oculus Rift, the virtual reality firm bought by Facebook for $2bn last month, has revealed its ambitions to create a massive game world populated by as many as one billion users. Watch this video looking at people's reactions to Oculus Rift here. 08/05/2014 | Full story...
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. 06/05/2014 | Full story...
Shares in Twitter dropped to their lowest levels since the company's stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m. View this video from Bloomberg discussing Twitter's financial results below. 01/05/2014 | Full story...
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Burger King is resurrecting its 10 year old viral marketing phenomenon 'Subservient Chicken'- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online. Watch the promo video here. 07/05/2014 | Full story...
McDonald's latest mascot 'Happy', aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as 'terrifying'. 21/05/2014 | Full story...
Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial. 14/05/2014 | Full story...
Guest workers make up a significant part of Singapore's total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring "Happiness from the Skies", to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. 13/05/2014 | Full story...
Forget dancing babies, star-studded ensembles and big budget action- this 45 minute video of a Leica Camera being polished has created quite a stir on the internet for being the most tedious ad ever created. 02/05/2014 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/online-advertising
Instagram (and its sepia-tinted filters) have had a huge effect on mainstream photography. Now, this influence is leaking through to the marketing world with new research showing that fake polaroid images and natural-looking pictures have stronger appeal than traditional stock photos when it comes to online display ads and marketing materials. Another recent mobile phenomenon Tinder- the swipe-away dating app- looks set to include ads for the first time. This opens up plenty of demographic targeting opportunities, but will its web savvy users warm to the idea of their profiles attracting more than potential dates?
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This chart shows the percent change in advertising expenditure in the UK between 2012 and 2013. Not surprisingly internet ad spend grew the most over the period with a 15.6% Increase. 20/05/2014 | Full story...
This chart shows the ad expenditure per sector In the UK for 2013 In millions of pounds. Internet adspend Is the highest by far out of all sectors with £6,300m spent in 2013, of this about a sixth (£1,032m) was taken up by mobile advertising. 20/05/2014 | Full story...
This chart shows the investments made in Turkish Lira (millions) in different digital advertising formats. The majority of investment is going towards keyword based advertising with over 401 million Turkish Lira being spent in 2013. 19/05/2014 | Full story...
Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research. 07/05/2014 | Full story...
Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser. 13/05/2014 | Full story...
Tinder is set to include ads for the first time, as IAC's popular dating app looks to capitalise on the boom in mobile matchmaking, according to a news report. 06/05/2014 | Full story...
More top advertising stories from this month:
- Fujitsu tracks shopper movement in store
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www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing
Google has rolled out its latest Panda 4.0 update, designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm. Will your SEO rankings be affected? This month also saw Google get its first batch of 'delete me' requests after losing a landmark (and highly controversial) European privacy case that could have major implications for historical information published on the web. This month we also look at the search budget trends for advertisers in the UK- showing a steady rise in both paid and organic investments with a new focus on conversion rate optimisation.
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This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research. 23/05/2014 | Full story...
Google Now has added a new type of info card that will provide billing reminders, based on details from user's emails, according to a news report. 20/05/2014 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/facebook-marketing
Facebook continues to expand its options for advertisers with a new in-app ad network, while plans for a SnapChat rival show that the social network remains laser-focussed on mobile. Meanwhile, new research ahead of the World Cup shows that Facebook football fans are big sharers- presenting a major opportunity for marketing to sports fans.
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Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network. Watch this video demonstrating how the ads work here. 01/05/2014 | Full story...
Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, "Slingshot", according to new reports. 20/05/2014 | Full story...
There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed. 16/05/2014 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/social-media-marketing
Twitter ramped up its real-time ad credentials in May, encouraging marketers to target by 'moments' while also offering a way of reaching users by language. Meanwhile, research from the US shows the social media audience is now primarily from mobiles and tablets - meaning advertisers should reassess their media spend across devices.
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www.DigitalStrategyConsulting.com/intelligence/mobile-marketing
SnapChat stepped up this month with self-destructing video and instant messages- as chat apps and photo sharing apps align. Now the likes of WeChat, Instagram, Vine, WhatsApp and SnapChat are all offering similar services while slowly opening up to advertising.
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Yahoo has self-destructing messaging app Blink for an undisclosed sum, as the firm looks to rival SnapChat and Facebook's WhatsApp in the growing mobile messaging market. 14/05/2014 | Full story...
This chart shows where consumers go for assistance in-store. Interestingly, consumers will look to their own device such as a smartphone or in-store digital kiosks to aid their shopping experience before seeking out a sales associate to help them. 21/05/2014 | Full story...
Tencent has announced that its mobile messaging app WeChat ended the first quarter of 2014 with 396 million monthly active users, as its expansion beyond China continues. 19/05/2014 | Full story...
Apple could buy headphone maker Beats Electronics for $3.2bn (£1.9bn), in what may be its biggest ever acquisition, according to a news report. 09/05/2014 | Full story...
ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp, Vine, Instagram and WeChat. 02/05/2014 | Full story...
More top mobile stories from this month:
- Milkmen go mobile: DairyCrest debuts mobile optimised site
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www.DigitalStrategyConsulting.com/intelligence/content-marketing
The rise of cord-cutting in the US continues with new research this month showing that Netflix video streaming accounts for a huge third of all the country's internet traffic. This gives plenty for cable companies to worry about as viewers switch from scheduled TV to on-demand viewing over the web. Twitter may be having another attempt at music with a rumoured SoundCloud purchase, while Yahoo has bought SnapChat rival Blink as it continues its push into mobile.
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Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network. 20/05/2014 | Full story...
Aardman Animations, the creator of Shaun the Sheep, has teamed up with Nominet Trust to launch Shaun's Game Academy, a national competition for young people to build online games based on the adventures of the popular TV character. 16/05/2014 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing
Overtaking traditional retail giants Walmart and Staples, Apple is now the second biggest online retailer in the US, with its combination of hardware, software and app sales showing how far the company has come in the past decade since the advent of the iPod. The US' biggest retailer Amazon tied with Twitter for a hashtag-based shopping tool while new research shows that women are leading a surge in smartphone restaurant bookings as mobile commerce continues to rise.
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www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation
eBay have become the latest victims in cybercrime, urging all customers to change their passwords after a massive hack attack. The online marketplace has since come under criticism for its delayed announcement as the attack took place several months ago - showing that timing is key when it comes to customer relations and security. The concept of net neutrality (an equal internet speed for all users) came under threat this month US plans to allow certain web publishers to allow faster access to their sites for higher paying customers. Meanwhile the 'do not track' battle rumbles on, with the ad industry proposing an alternative that it hopes will prevent tracking being blocked by default - with huge implications for behavioural targeting campaigns.
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