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This month the big news stories are about mobile, with Google piloting its augmented reality glasses, Nokia bringing down the price of simple handsets, China overtaking the US as the largest smartphone market, new tools for mobile advertisers, and 1/3 of web traffic in the technically most advanced markets coming through mobile devices - plus more than 100 full stories and detailed research on click through.
Stories are grouped in the familiar sections from your Digital Acceleration Programme, and the supporting online classrooms.
Any questions about putting your Digital Action Plans into action, of getting more from your 2013 digital budgets? Simply hit the reply button.
Best of success for digital
Danny Meadows-Klue
President
Digital Training Academy
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www.DigitalStrategyConsulting.com/intelligence
Extra advice to build on your training. Need an advanced social media deep dive? Digital Acceleration Programme 2.0 Live Action Workshops are now available in your market. Email us back for more info...
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Find one thing
This month, dust off that Digital Action Plan from your training, and look for one item to explore further. Make it a small and easy task you can move forwards, and connect with relevant colleagues to get their builds. Every Action Plan is packed with great ideas, and a small step can trigger a big impact.
Get geeky with the analytics
If you don't regularly see digital analytics, then take a look. Think about the last campaign, social media or brand web page you were involved in. Take a look at the analytics, and give yourself 10 minutes to find one learning or insight you could apply in future. Share it with your colleagues - as social learning is part of the way you'll build your digital skills.
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China has overtaken the US in terms of having the most active Android and iOS devices, according to new data.
02/02/2013 | Full story...
Mobile video ad views in the US soared last year, growing to 12% in 2012 compared to 2% in 2011, with the majority coming from Apple's iOS devices, according to a new report.
18/02/2013 | Full story...
Google has revamped its hugely popular search advertising system AdWords with 'Enhanced Campaigns', letting advertisers target people by 'situation' rather than device.
Watch a demonstration of how the service works below:
07/02/2013 | Full story...
Google has unveiled further details of its upcoming augmented reality
eyewear, dubbed 'Google Glass', along with a competition allowing the public to
test the device for the first time.
21/02/2013 |
Full story...
As technology develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients' inbox.
07/02/2013 | Full story...
Apple is working on an ' iWatch' follow-up to its phone and tablet range, but rival Samsung is also looking at wrist-based connectivity, according to the latest round of press rumours.
19/02/2013 | Full story...
Web connected cars will soon become commonplace, with all new automobiles
being built with features that will in some way connected to the internet,
according to a new report from the BBC.
Watch the video report from the BBC below:
14/02/2013 |
Full story...
Disgruntled employees at HMV have turned to Twitter to report on mass
sackings at the firm, hijacking an official account to describe a "mass
execution of loyal employees who love the brand".
01/02/2013 |
Full story...
Yahoo! has struck a deal with Google to allow its mobile and display ads to
appear on a selection of its websites, but not AdWords search ads.
08/02/2013 |
Full story...
Twitter has launched its API ad platform, as the micro-blogging service looks
to boost revenue.
22/02/2013 |
Full story...
A 35 minute power outage on the pitch at this Sunday's Super Bowl XLVII led
to a surge in traffic on social media, while Twitter thrashed Facebook in terms
of advertising buzz, according to new figures.
05/02/2013 |
Full story...
There has been moderate global growth in advertising spending, but
fast-moving consumer goods (FMCG) companies are bucking the trend by investing
far more than other sectors, according to new research.
05/02/2013 |
Full story...
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This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car - generating plenty of buzz in the process.
20/02/2013 | Full story...
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald's app turns users iPhone's into an ingredient tracker.
13/02/2013 | Full story...
Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the 'skip this ad' button.
05/02/2013 | Full story...
A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi.
01/02/2013 | Full story...
Unilever Ireland is running a new 'on pause' video ad campaign for its Lyons Tea brand in Ireland - triggered every time a user pauses their video player on the RTE website.
18/02/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/online-advertising
The opportunity for marketers to connect with online shoppers at point of research grew this month as Amazon introduced new display ads onto its website. And the effectiveness of affiliate marketing programmes - to capture and convert online shoppers - was clearly demonstrated in an IAB UK report. For brand advertisers the opportunities for impactful in-app advertising were demonstrated in some early case study examples from Microsoft's Windows 8 Ads-in-Apps platform.
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This chart shows the forecasted percentage breakdown of US brand's digital ad spend. The majority of brands surveyed will be spending between $1m and $10 million (30%). 10% of brands have predicted their digital spends to be over $100m.
18/02/2013 | Full story...
This chart shows where brands are planning on spending their digital ad budgets. The majority of digital ad spend will be on display ads (41%). Surprisingly more investment will be made on search (19%) and video (14%) than social ads (10%) this year.
15/02/2013 | Full story...
This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%.
13/02/2013 | Full story...
This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accessories with 3.3%.
13/02/2013 | Full story...
Amazon has launched display ads on its website, as the online retailer looks to rival ad networks and Google AdWords.
21/02/2013 | Full story...
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
04/02/2013 | Full story...
Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.
15/02/2013 | Full story...
More top Advertising stories from this month:
- Email marketing trends: Budgets set to rise in 2013
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www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing
Marketers were given further opportunities to connect with and convert the growing numbers of online shoppers from Google who launched Product Listing ads across Europe. This introduction of sponsored shopping ads, along with the purchase of e-commerce-related tech platform Channel Intelligence, will be a boost to the online retailing sector. And the options for mobile and situational targeting should be enhanced as Google is set to become the default search engine on Apple's iOS platform.
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Google has revamped its shopping tool in Europe and beyond with a new service called 'Product Listing Ads', as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
Watch this 'Hangout' video from Jon Venverloh, Senior Manager-Google Shopping, offering a guide to creating and optimising product listings on Google.
14/02/2013 | Full story...
Google has bought ecommerce marketing firm Channel Intelligence for $125m, the the internet giant looks to boost its online retail presence.
07/02/2013 | Full story...
Google will start paying Apple up to $1 billion a year for the right to the be default search engine on iPhones, iPads and the iPod touch, according to a news report.
13/02/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/facebook-marketing
The evolution of Facebook to being a mobile-delivered service hit a milestone this month with news that global mobile users had for the first time overtaken PC users. Its desire to compete with Google in the display advertising space became more apparent with their reported purchase of Atlas from Microsoft. And in a bid to ease privacy fears the platform agreed to start displaying the 'AdChoice' icon in behaviourally targeted Facebook Exchange ads.
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www.DigitalStrategyConsulting.com/intelligence/social-media-marketing
A report from Nielsen this month demonstrated that advertisers are now increasingly viewing paid social media advertising as an integrated, cross-platform tactic and running campaigns in conjunction with other online and offline media. However Technorati Media's 2013 Digital Influence Report suggested that these paid social media strategies are failing to reach the key brand influencers online. Also a study from inTV reminded us that only a small percentage (10%) of brand conversations actually happen on social media.
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www.DigitalStrategyConsulting.com/intelligence/mobile-marketing
Another month and another report of the continuing shift towards mobile Internet access around the world. According to Comscore's 2013 UK Digital Future in Focus report one third of Internet traffic is now coming from smartphones or tablets in the market. The rapid growth in tablet usage is driving up Google's paid search ad clicks. And the roll out of faster 4G mobile connectivity will boost mobile Internet access and become a significant proportion of operator revenues.
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www.DigitalStrategyConsulting.com/intelligence/multimedia-content
BARB research on 2012 UK TV viewing figures shows that the digitisation of TV continues to drive ever greater audience viewing time. Linear TV viewing in the UK, at just over 4 hours a day on average, is now being supplemented by additional TV consumption on-demand, on tablet, on smartphone and on laptop. To capitalise on this Google signed a deal with Freesat to launch a YouTube TV channel on broadcast TV. And the impact of YouTube on music consumption is being recognised in the US music charts.
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www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming/
The gaming world was abuzz this month as Sony announced the first official details of its upcoming PS4 - the first upgrade to its Playstation console in 7 years - and details of Microsoft's new 720 console were revealed. Meanwhile a report from Juniper Research on the Mobile & Tablet games market highlighted the pivotal role of tablet devices in the future growth of the sector.
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Sony has announced the first official details of its upcoming Playstation 4 console, featuring a social sharing button, touch screen features, mobile compatibility and the ability to stream games via the web.
Watch this BBC report on the PS4 below:
21/02/2013 | Full story...
Microsoft's upcoming Xbox 720 console could require an internet connection to fully function, according to a news report.
08/02/2013 | Full story...
The rapid take-up of tablets, combined with the growing acceptance of in-game purchasing and virtual currencies will result in an estimated $3.03 billion of sales in 2016, reaching over ten times the $301 million figure calculated for 2012.
22/02/2013 | Full story...
More top gaming stories from this month:
- PS3 YouTube app goes live across Europe
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www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing
The continuing need to offer multi-channel - integrated online and offline - retailing services was apparent this month with developments from two bulwarks of the industry. The department store John Lewis announced it was cutting over 300 in-store jobs to focus online. And Marks & Spencer launched a 'Digital Lab' in a bid to develop an 'omni-channel' service across its stores, web and mobile. Meanwhile the doomed high street photography specialist Jessops is to be reborn online. And now you can synch your Amex card with Twitter to take advantage of in-store deals.
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www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation
The activities of hackers have been highlighted in the news this month - with a number of high profile attacks. Twitter was attack and passwords exposed, Facebook admits attack and Burger King's twitter account was hijacked and turned into a McDonalds page! This comes amongst growing fears that the Government of China sponsors hackers who work to discover not only the trade secrets of Western companies, but also discover details of critical journalists, Chinese dissidents, and delve into national defence and infrastructure systems.
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