|
|
In China, the speed of growth of digital marketing is faster than anywhere in the world. Smartphone growth is exploding, the role of messenger and social tools is transforming the social landscape, video content is step-changing, and the consumer's digital behaviour is leaping forwards.
Your Digital Acceleration training covered the guiding principles for digital marketing in Unilever, and how to get the best results from agencies and budgets.
This update from our team working in China, covers the rise of the Chinese digital consumer - reminding every marketer of the importance of getting digital strategies right.
Full stories
are at
the end
of the
click.
Best from all the training team
Danny Meadows-Klue
President
Digital Training Academy
|
This chart shows the rise (and projected rise) of social network ad spend for Chinese marketers, alongside the percentage change from the previous year (blue line) and percentage of total ad spend (red line). The market will experience rapid growth over the coming years with overall spend estimated to reach US$789.5m.
High resolution image...
This chart shows the breakdown of social network users by age. China's social networking sites are the most popular with 20-24 year olds, the site with the highest percentage of 20-24 year olds being 51.com.
High resolution image...
China's Web users have increased by over 10% since December 2008, reaching nearly 540 million. However, the chart shows how the rapid growth has decreased over time.
High resolution image...
A staggering 1 in every 5 people online are from China, and there is still plenty of room for growth amongst its 1.3 billion plus citizens, according to new data.
Full infographic...
Google, Facebook and YouTube are the biggest sites in the world, followed by the likes of Baidu and qq in China, according to a new graphic looking at global web use.
High resolution image...
|
Chinese internet marketing giant Baidu is stepping up its product portfolio with major launches in cloud computing and a suite of mobile internet browser tools.
Full story...
China's most popular Web browser Qihoo has replaced Google with its own newly launched search engine as default choice.
Full story...
In the Chinese internet market, the search engine Baidu dominates traffic generation to websites. This week it announced that four of its staff have been dismissed following corruption allegations that posts were deleted on its websites in exchange for personal payments.
Full story...
Chinese search giant Baidu has become embroiled in a bribing scandal, with four of its employees suspected of accepting payments to delete posts on the company's forum.
Full story...
Baidu the Chinese search giant has posted net profits of 2.77bn yuan ($436m) for Q2, up from 1.63bn yuan in the same period last year. Revenues were up 60% and reached 5.46bn yuan ($858.8m).
Full story...
|
For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast.
Full story...
As Facebook passes the billion users mark, this infographic from Silverpop looks at the top 20 social networks in the world, and charts the growth of the medium of the past decade.
Full infographic...
Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China.
Full story...
Chinese social networks are growing at a brisk pace though, with 95% of Chinese residents in the major cities use social networking sites.
Full infographic...
Chinese online shopping giant Alibaba is partnering with community site Mogujie, offering shoppers a more social way to find and buy products online.
Full story...
Mark Zuckerberg has been spotted in Shanghai this week, sparking rumours that Facebook could be eyeing a return to the lucrative Chinese market after being blocked three years ago.
Full story...
The vast majority of consumers in China and India trust brands that are responsible or sociable, according to new research. The study, from Havas Media, also indicates that only 20% of brands have a notable positive impact on consumer's sense of wellbeing and quality of life.
Full story...
|
Vietnam has the highest proportion of online video viewers across the Asia Pacific region, but China dominates the market in terms of sheer numbers of viewers, according to new research.
Full story...
Asia (excluding Japan) and BRIC nations (Brazil, Russia, India and China) have overtaken Europe and western markets on television viewing and video consumption via Internet or mobiles, according to a new report looking at online video use in Asia.
Full story...
|
Global online advertising revenues will reach $143 billion in 2017, with the US still leading the market, with China catching fast, according to a new report.
Full story...
China's online ad spend is forecast to increase 13.4% to reach 394 yuan ($63bn/ £39bn) during 2012, despite uncertain outlooks in both the Eurozone and the U.S. economy, according to a report.
Full story...
Television is the only media that decreased in ad spend in the Asia-Pacific region. Cinema ad spend showed the most growth with a 27.1% increase from the previous year.
High resolution image...
2011 saw American publishers account for the highest percentage of online impressions. However, the chart shows that throughout 2011, the Asia-Pacific publishers in China and Japan progressed significantly ahead of their Northern European counterparts.
High resolution image...
The US accounts for nearly a quarter of all display ad impressions in the world, followed by China and Japan, according to new data revealed by Google.
High resolution image...
|
The number of people using the internet in China rose by 10% last year to 564m last year, with 75% of those having access via mobile devices, according to new figures.
High resolution image...
This chart shows the rise of smartphone owners compared with previous PC and laptop owners.
High resolution image...
Chinese smartphone owners are one of the key drivers for rising web use. This chart shows that in less than 5 years the number of smartphone users has grown by over 33 million, accounting for 72.2% of total web users.
High resolution image...
Microsoft is recruiting over 1,000 additional employees in China this year and boost research and development spending by 15% as the software giant looks to boost its mobile reach in the highly lucrative region.
Full story...
The latest mobile advertising forecast data suggests the big boom is yet to come, with the market tripling in side within the next 4 years, Yankee group are forecasting more than $11 billion being invested by brands just in mobile media space, before considering the investment to make websites compatible for mobile phones and tablets.
Full story...
China has crossed a tipping point in technology as China's mobile internet use has overtaken traditional PC internet access.
Full story...
Apple has agreed to pay $60m (£38m) to Chinese firm Proview to settle a dispute involving rights to the "iPad" name, a court in China has said. Proview had claimed that it owned the rights to the iPad name in the Chinese market after registering it in 2000.
Full story...
Low-cost Android handsets will reach a penetration rate of 80% of total smartphones in Africa, India, and China by 2015, according to new research from In-Stat.
Full story...
Madhouse, China's leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP. Madhouse offers brands mobile solutions across the spectrum of paid, owned and earned media on smart phones and tablets.
Full story...
China is closing in on the 1 billion mobile connections mark, which it will likely surpass before the end of March, according to new research.
Full story...
|
Google has pulled the plug on its music search and download services in China from next month after a 'disappointing' response from users.
Full story...
Apple is launching iTunes online store to Hong Kong, Taiwan and 10 other Asian countries, but the online video and music store is still yet to make an appearance in China.
Full story...
|
www.DigitalStrategyConsulting.com/intelligence/china-digital-marketing
Ecommerce is a permanent shift in the behaviour of consumers and organisations. As it crosses its tipping point in each market, it creates a new structure for how the ecosystem works, so smart firms are using the new approaches to connect differently with suppliers and customers, boosting sales further through optimisation, ratings and reviews.
|
Jack Ma, founder of China's Alibaba.com, is stepping down as chief executive but will remain chairman.
Full story...
ASOS has set its sights on launching in China and Russia within a year, as the online fashion group targets two of the biggest retail markets in the world.
Full story...
China's e-commerce sector grew a massive 45% year-on-year in the second quarter, accounting for 12.5% of the country's GDP, according to new research.
Full story...
Yahoo has sold back half of its stake in Chinese internet giant Alibaba for $7.6bn (£4.7bn), in a move that has fuelled speculation that the firm could use the cash to bid for a hot web property, such as Pinterest or Foursquare.
Full story...
Chinese search engine Baidu has inked a deal with Edinburgh-based flight search company Skyscanner, posing a challenge to Google's advantage in the lucrative online travel sector.
Full story...
|
Google has axed a censorship notice on its Chinese search engine, as the firm looks to build on its paltry 5% market share in the rapidly growing market.
Full story...
|
Our researchers and journalists build snapshots of markets, companies and digital trends based on what you're interested in. Vote and tell us what brands, sectors and countries you would like us to focus on next.
Vote now...
|
|
|
|
|
