Relationship marketing strategy: 5 steps of an eRM programme
Here’s a simple recap of the 5 groups of steps in building successful relationship marketing
- Recruitment & permission: Permission gives access and segmentation
- Segmentation: Segmentation enables relevancy
- Activation: Relevant messaging builds attention and engagement
- Engagement and participation: Engagement builds front of mind awareness and brand loyalty among high value consumers
- Sales: Front of mind awareness and loyalty builds sales; well designed programmes lead customers to the next purchase