Email marketing resources: Email marketing templates
Most email marketing technology providers will be able to give you robust templates that will help speed up the publishing process. Here is an example of what’s available from one of the many suppliers. As you read through their notes, think about what your template needs to include, balancing the desire to include lots of messages with the reality that the simpler the message, the better the response. There are several free email templates developed by their team and the thumbnails will show you what the format looks like. These templates are designed in an e-newsletter layout but different structures may be needed for different types of marketing goals. They’ve also included a few pages of introduction to HTML in case you want to learn more about hacking into email templates and changing some of the formatting.