Email marketing case study: Obama election campaign
We were tracking the Obama campaign from the start and interviewed several of the campaign team. Email and social media played critical roles in the process of moving the political agenda throughout the campaign. This was an incredible eRM programme with powerful segmentation based on age, gender, voting behaviour, donations and key political issues. Here you can download a few examples from our full case study on the Obama election.
- On the campaign trail
Building engagement and moving message through relationship marketing and social media; creating participation and delivering the direct message - Using social media to create involvement
Platforms at the heart of the campaign; building discussion, activism and engagement - After election
How the campaign continued when the Obama administration took office