Welcome to the ERM & Email Marketing Training Academy

ERM & Email Marketing Academy

Getting your email to cut through is a big challenge for marketers. But by stepping back from thinking just about email deliverability and spam filters, marketers can change their whole responsiveness by boosting how email really works in their campaigns. In your training we explore best practice in email marketing, show what drives audiences and responsiveness to email campaigns, and what the key issues are for creating stronger and more powerful email marketing plans. How can you use the subject line? Who should you send it from? And why having permission to email does not always mean having the person’s expectation for the mails you’re sending. Advanced email marketing coaching builds specific programmes for brands and shows how to integrate email into social media to build rich integrated marketing campaigns.