Selling online advertising can be a challenge for even the best salesperson. New trading models, hundreds of advertising formats, unclear workflow processes, and the mountain of jargon: together they can undermine the confidence of a sales team and leave executives confused about what they can sell and what will work. For newcomers to the industry there’s lots to learn, and even for experienced sales executives it’s vital to keep up with best practice in such a rapidly changing market.
The Digital Media Sales Academy is the guaranteed way to boost your results. If you’re involved in selling advertising for online media then it’s the essential way to get the knowledge you need to become more effective. Why spend years learning on-the-job if our team can accelerate your knowledge and understanding today? It’s fast, effective and proven. At a time when the whole advertising industry is changing so fast, can you even afford to wait?
More about this web advertising sales training course
In this intensive one-day Academy, you’ll learn the answers to these key questions:
- Can you select the right advertising format to pitch to your clients?
- Do you know why great websites often fail to make an agency’s media schedule?
- Can you choose the trading model that will give you the best returns?
- Do you know which formats to say ‘no’ to, and why?
- Can you quantify the effect that targeting techniques will have on your volumes and yields?
- Do you know what behavioural targeting would do to your revenues?
- Can you anticipate the market sectors that are about to switch on to digital?
Digital Training Academy learning outcomes
- The online advertising sales process
- How formats of online advertising can be packaged
- The trading models and benefits of online advertising
- The language and jargon for online advertising
- The data and analysis that goes with online advertising
- The strengths and sales case for online advertising