Digital Training Academy: Central and Eastern Europe

The entire media adspend increased about 13% in 2006 in Croatia while the growth of online adspend was estimated for round 30%. Bearing in mind that only a small part of media adspend goes to the Internet 30% still does not make a great change. If online adspend took 0.45% of all advertising budgets in 2005, then in 2006 it rose up to 0.6%. The growth was mainly caused by the increase of broadband users and the adoption of the Internet in media mix. In 2007 online adspend should take 1.1% of all media advertising.