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Youth Marketing case studies: we currently have 76.

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Agency: AKQA | Client: Sprite | Sector: FMCG | Objective: Customer acquisition | Format: Rich media

sprite%20100.jpg Campaigns - Lebron 23:23 for Sprite
Sprite reached out to consumers to create a theme song for LeBron James as part of its latest campaign, which leveraged the brand's relationship with the NBA. AKQA created an online destination (www.lebron23-23.com) which featured a music mixer widget, giving young contestants a chance to create and share their music anywhere on the web.

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03/08/2007

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