Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Yahoo case studies: we currently have 5.

Any agency or media owner can submit case studies to our team and these 5 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Bose boosts Formula One sponsorship with Yahoo takeover

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process.

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17/05/2017  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

Social media marketing case study: How Clinique targeted millennials with their #FaceForward campaign on Tumblr

Clinique boosted its influence among young women by taking its #FaceForward campaign to Tumblr.

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07/10/2015  |  Full story...

App marketing case study: SeatGeek boosts return on ad spend with Yahoo

US ticket aggregator SeatGeek was looking to reach engaged fans who are passionate about attending live sports games, concerts, and theatre events. This case study looks at how the firm used Yahoo App marketing to boost return on ad spend.

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12/03/2015  |  Full story...

Case study: Jaguar | Agency: Incentivated | Sector: Automotive | Objectives: Brand positioning, click-through | Format: Mobile

Jaguar MobileMobile enhances passenger experience for BA

A mobile banner advertising campaign across the whole Yahoo! US mobile network
on the day of the motor show, as well as at other times on other sites. The ads clicked through to a mobile internet site* where user could read about the design, performance and innovative
features of the car or download videos and wallpapers. (*As well as unique iPhone site) Users could also submit their email address to receive the XF email brochure or enter their zipcode to locate their nearest dealer to arrange a test drive.

Download the Jaguar mobile case study

10/06/2009

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