Digital marketing industry case study library

Browse case studies by topic

With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


William Hill case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Agency: RedEye | Client: William Hill | Sector: Entertainment | Objective: Customer acquisition | Format: Email marketing

William Hill’s core business is the provision of gambling and betting activities. To do this successfully, it is imperative that they constantly acquire new registrations of people wanting to bet via the William Hill web site. In order to maximise the acquisition return on investment (ROI), William Hill used RedEye’s profile and segmentation rules to dynamically generate segments and email cells is a very effective solution to make email marketing timely and highly targeted.

Download William Hill email case study | Ask your Tutors for more insights | Submit your own case studies

31/07/2007

Agency: RedEye | Client: William Hill | Sector: Entertainment | Objective: Customer retention | Format: Website redesign

Before anyone can bet online with William Hill they must by law register to prove they are over 18, to provide bank details and to submit name and address details. Of course this information also provides valuable data that can be used to target those who have registered but not converted to purchase, and to enter customers into a relationship management programme. William Hill suspected that the registration process was one of the largest barriers to buy. They wanted to test this, and many other alternative site processes. However they recognised that first they needed a new and accurate way to measure the results. After exhaustive analysis of available tracking systems William Hill choose RedEye who placed their tracking code onto every page of the website. Two alternative registration processes were tested over successive weeks and the results measured until a statistically significantly number of new people had visited the site.

Download William Hill case study | Ask your Tutor for more insights | Submit your own case studies

31/07/2007

Case study topics